1Cultural evolutionary approaches highlight that different social learning processes may be 2 involved in the maintenance of cultural traditions. Inevitably, for traditions to be maintained, 3 they must be transmitted with reasonably fidelity. It has been proposed that ‗imitation' (i.e., 4 the direct copying of actions of others displayed in tasks such as toolmaking) generates 5 relatively low rates of copying error. As such, imitation has often been ascribed an important 6 role in the maintenance of traditions and in the ‗ratcheting' of technological complexity over 7 time. Conversely, ‗emulation' (i.e., the copying of a result but not the behaviors that have led 8 to that result), is allegedly associated with the production of relatively higher rates of copying 9 error. However, to what extent these different social learning mechanisms generate distinct 10 patterns of variation during the manufacture of material traditions remains largely unexplored 11 empirically. Here, a controlled experiment was implemented using 60 participants who copied 12 the shape of 3D ‗target handaxe form' from a standardized foam block. In an ‗imitation 13 condition', 30 participants were shown manufacturing techniques employed in the production 14 of the target form and the target form itself. Conversely, in an ‗emulation condition', 30 15 participants were shown only the (target) form. Copying error rates were statistically different, 16 being significantly lower in the ‗imitation' condition compared to the ‗emulation' condition. 17Moreover, participants in the imitation condition matched the demonstrated behaviors with 18 significantly higher copying fidelity than the alternative condition. These results illustrate that 19 imitation may be imperative for the long-term perpetuation of visibly distinct archaeological 20 traditions, especially in the case of lithic (reductive) traditions, where copying error rates can 21 be expected to be relatively high. These findings, therefore, provide evidence that imitation 22 may be required to explain the prolonged continuity of broad shape fidelity such as that seen 23 in traditions of ‗handaxe' manufacture during the Pleistocene. 24