Scientometrics as an applied discipline is becoming increasingly popular in the field of organization of scientific research and higher education. At the same time, it is increasingly opposed to “real” science, there is always an active dialogue between scientists and managers in order to find a compromise. Therefore, the purpose of this study is to model the cognitive image of scientometrics in the Russian scientific discourse, with the help of which it will be possible to identify cognitive scenario failures and basic mental conflict points. The cognitive method of metaphorical modeling is the main tool of our research. As a result of the conducted research, the high productivity of the morbial metaphor was revealed, which, in turn, allowed to formulate the theory of the boundary state of acceptance of applied scientometrics in the Russian scientific discourse. The theoretical significance of the results obtained consists in the expansion of scientific research in the field of scientometrics in Russia. The practical significance of the results received through our research consists in the possibility of their implementation in the development of scientomentric awareness and improvement of scientometric literacy on various levels.