Immersion factors affecting perception and behaviour in a virtual reality power wheelchair simulator

Alshaer, Abdulaziz; Regenbrecht, Holger; O'Hare, David

doi:10.1016/j.apergo.2016.05.003

Cited by 89 publications

(51 citation statements)

References 15 publications

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“…In a meta-analysis, Cummings and Bailenson (2015) found that application quality features influence immersion in AVEs and telepresence, especially the following features: tracking level (naturalness of movements, ability to act on the VE, etc. ), stereoscopy (e.g., depth of perception), and user perspective (Alshaer et al, 2017;Cummings and Bailenson, 2015). However, the effects of user perspective and even update rate may be unreliable as very few prior studies have investigated these features.…”

Section: Consistent Withmentioning

confidence: 99%

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Cowan

Ketron

2019

EJM

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Virtual reality (VR) is of increasing interest to marketers because it can be used to explore and proactively shape long-term futures, co-create value with consumers, and foster consumer-brand engagement. Yet, to date, the field lacks a cohesive framework for approaching VR research; thus, the objective of this systematic literature review is to provide such a framework and highlight research opportunities. Approach: First, after conducting a systematic literature review, we highlight VR themes instrumental to flow and propose a typology for VR research using realism-fantasy and immersion as dimensions. Next, we review the current state of empirical research for each quadrant. Finally, we synthesize research within each quadrant, specifying criteria and considerations for conducting research. In doing so, we propose an agenda for marketing research, centered on methodological, future studies, and consumer-related contributions. Findings: VR themes instrumental to flow include the avatar, application quality, and interactivity. We find, contrary to some conceptualizations of VR, that all applications are capable of producing flow. Conflicting research and gaps are highlighted in the findings section and summarized in Table 3. Additionally, while prior research seems to draw from findings of other VR applications in advancing knowledge in general, the results of the literature review suggest that VR applications should be treated uniquely. Finally, we propose highly immersive VR applications as more conducive to future studies research. Originality/value: The objective of this paper is to examine varying opportunities for VR research given flow and fantasy potential and to prioritize VR research.

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Section: Consistent Withmentioning

confidence: 99%

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Cowan

Ketron

2019

EJM

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“…A widening of the field of view is beneficial to the immersion factor as stated by Prothero & Hoffman (1995) and Alshaer, Regenbrecht & O'Hare (2017). Nowadays, most VR headsets have a field of view of about 110 vertical degrees (DigitalTrends, 2017), whereas the field of view of the human eye with binocular view is about 135 vertical degrees.…”

Section: Integration With Eye and Gaze Tracking Technologiesmentioning

confidence: 99%

“…A previous study developed by Alshaer, Regenbrecht & O'Hare (2017) identified three immersion factors which affect perception and the sense of self-presence in a VR system: the display type (head mounted display (HMD) or monitor), field of view (FOV) and the user's avatar. A poor tuning of these factors can cause discomfort and a sense that the virtual actions or events are absurd and do not reflect reality among users, eventually disrupting the immersive experience and causing a poor VR experience as a whole.…”

Section: The Immersion Requirementmentioning

confidence: 99%

“…The avatar is a core concept for immersion in VR (Alshaer, Regenbrecht & O'Hare, 2017), thus most VR applications benefit from improved user-resemblance and interactivity with the virtual environment.…”

Section: Applicationsmentioning

confidence: 99%

“…One of the key factors for immersion, as mentioned by Alshaer, Regenbrecht & O'Hare (2017), is the Field of View (FOV). In general, FOV or visual field is the area of space within which an individual can detect the presence of visual stimulus (Dagnelie, 2011).…”

Section: Integration With Eye and Gaze Tracking Technologiesmentioning

confidence: 99%

See 2 more Smart Citations

A method for creating interactive, user-resembling avatars

Silva

Moioli²

2017

PeerJ Computer Science

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Virtual reality (VR) applications have disseminated throughout several fields, with a special quest for immersion. The avatar is one of the key constituents of immersive applications, and avatar resemblance can provoke diverse emotional responses from the user. Yet a lot a virtual reality systems struggle to implement real life-like avatars. In this work, we propose a novel method for creating interactive, user-resembling avatars using available commercial hardware and software. Avatar visualization is possible with a point-cloud or a contiguous polygon surface, and avatar interactions with the virtual scenario happens through a body joint-approximation for contact. In addition, the implementation could be easily extended to other systems and its modular architecture admits improvement both on visualization and physical interactions. The code is under Apache License 2.0 and is freely available as Supplemental Information 1 in this article.

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Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments

Peng,

Cowan,

Lo Ribeiro

2024

Psychology and Marketing

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As digital representations of human controllers, consumer‐avatars play a pivotal role in enabling immersive consumer experiences in virtual environments. Despite their significance in digital marketing research, the literature on consumer‐avatars is highly fragmented and lacks comprehensive analysis across studies. To address this gap, we conducted a systematic literature review and developed a comprehensive conceptual framework of the consumer‐avatar journey, encompassing three unique phases: Self Representation, Avatar Embodiment, and Avatar‐Mediated Interactions. By integrating empirical evidence with multiple theoretical perspectives, including motivation, self‐concept, identification, and presence theories, we explored consumer motivations for self representation, how avatar identification occurs, and how avatar‐mediated interactions are facilitated by the sense of presence. Additionally, we examined the moderating roles of technological, social, and individual factors in these processes. Our study provides significant theoretical contributions to the current literature by consolidating fragmented research and offers practical insights for marketers to design effective strategies around consumer‐avatars. By elaborating on each phase of the consumer‐avatar journey, we developed 11 propositions and 5 research questions to guide future research on consumer‐avatars.

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Immersion factors affecting perception and behaviour in a virtual reality power wheelchair simulator

Cited by 89 publications

References 15 publications

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

A method for creating interactive, user-resembling avatars

Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments

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