Immersive Storytelling in 360-Degree Videos: An Analysis of Interplay Between Narrative and Technical Immersion

Abstract

Three-hundred-and-sixty-degree videos are an innovative video format, and due to various narrative and technical aspects, they allow audiences to be deeply immersed in their content. Through an explorative, qualitative content analysis (and parts of narrative analysis) aspects of immersion were explored in various 360-degree videos. Our results give an overview of multiple immersive factors in 360-degree storytelling and the interplay of narrative and technical aspects of immersion. Technical immersion manifests through cues to direct the viewer's attention and cues to acknowledge the viewer as a part of the virtual environment. Narrative immersion, on the other hand, is influenced by the setting, as well as by the interplay of story, characters, and viewer integration. Our findings also indicate that narrative and technical aspects support each other to strengthen immersion.

User Experience Study of 360° Music Videos on Computer Monitor and Virtual Reality Goggles

“…The innovations within these fields have allowed better and fast content creations. These innovations have also inspired different people to become bloggers and social media content creators [33]. The popularity of 360° cameras has encouraged popular websites such as Facebook to incorporate these technologies within their systems.…”

“…It takes place from the perspective of the camera just like in traditional cameras. 360° cameras are now widely available and used because of its increasing trend [33]. It produces a realistic view which promises the feeling of being present at the content environment.…”

“…However, while using this traditional video technique in 360° videos, the user may have a negative experience and can reduce users' feeling of control [46]. Since one of the key benefits of 360° video is, the user has control over their own gaze [33]. 360° video maker must permit the user to control and direct their own gaze by using subtler, unobtrusive methods [46].…”

Las secciones y Apps de RV y vídeos 360º a examen. Estudio de caso de siete medios con impacto en Europa

“…Esta forma de immersive storytelling surge como respuesta a las demandas de renovadas formas de trasladar y presentar el relato, así como resultado de la creciente hibridación de prácticas. De hecho, sus cimientos narrativos se encuentran en ámbitos dispares, aunque próximos, en ciertos casos, a la ficción: el cine, el teatro, el documental interactivo y los videojuegos (Domínguez, 2013;Argyriou et al, 2016;Elmezeny, Edenhofer & Wimmer, 2018;Soler-Adillon & Sora, 2018). Con todo, la influencia de las lógicas de los videojuegos es más notoria en las aplicaciones inmersivas, véase el caso de aquellas que, como Cervantes VR del Lab RTVE, introducen menús de navegación interactiva.…”

Real-Time Application for Generating Multiple Experiences from 360° Panoramic Video by Tracking Arbitrary Objects and Viewer’s Orientations

“…There are various focus assistance techniques proposed to follow the ROI including [2,5]. In 2018, Ahmed Elmezeny et al discussed the important immersion factors that influence effective storytelling in 360 • videos [22]. However, there are various existing issues in these techniques.…”