Immersive Techniques and Virtual Reality

Porcherot, Christelle; Delplanque, Sylvain; Gaudreau, Nadine; Ischer, Matthieu; Marles, Axel De; Cayeux, Isabelle

doi:10.1016/b978-0-08-101743-2.00003-0

Cited by 14 publications

(5 citation statements)

References 49 publications

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“…This setup allowed us to combine the strengths of lab and field research. So far, only a few attempts have been made to integrate odors into VR using an olfactometer, and these reports focused mostly on VR functionality, namely how smells would enhance subjective “presence” in VR (e.g., Ariyakul & Nakamoto, 2011 ; Bordegoni & Carulli, 2016 ; Carulli et al, 2016 ; Dhokia et al, 2016 ; Howell, Herrera, Moore, & McMahan, 2016 ; Porcherot et al, 2018 ); far fewer studies have applied VR to study the way smells influence our perception and behavior (Discalfani, 2012 ; Li & Bailenson, 2018 ; Quintana, Nolet, Baus, & Bouchard, 2019 ).…”

Section: Present Researchmentioning

confidence: 99%

From sterile labs to rich VR: Immersive multisensory context critical for odors to induce motivated cleaning behavior

et al. 2020

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Extending traditional research methods for studying the effects of odor on behavior, this study applied virtual reality (VR) to create a real-world, immersive context that was compared with a traditional sterile, non-immersive lab setting. Using precise odor administration with olfactometry, participants were exposed to three odors (cleaning-related pleasant smell, cleaning-unrelated pleasant smell: vanillin, and odorless air). Our aim was to tease apart whether participants' motivation to clean was driven by cleaning associations and/ or odor pleasantness, and how context would accentuate these effects. The results indeed showed that, in VR only, the cleaning-related smell elicited faster and more energetic cleaning behavior on a custom-designed cleaning task, and faster and more voluminous olfactory sampling compared with controls (vanillin, air). These effects were not driven by odor valence, given the general absence of significant differences between the pleasant control odor vanillin and odorless air. In sum, combining rigorous experimental control with high ecological validity, this research shows the context dependency of (congruent) odors affecting motivated behavior in an immersive context only.

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Section: Present Researchmentioning

confidence: 99%

From sterile labs to rich VR: Immersive multisensory context critical for odors to induce motivated cleaning behavior

et al. 2020

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“…Applying virtual reality technology accelerates a product's life cycle [12]; furthermore, VR prototypes are less costly to produce, more flexible in modifications, and offer more possibilities for demonstrations [13]. VR technology has therefore established itself in product development [14,15].…”

Section: Testing In Vrmentioning

confidence: 99%

Product Tests in Virtual Reality: Lessons Learned during Collision Avoidance Development for Drones

Settgast

Kostarakos

Eggeling

et al. 2022

Designs

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Virtual reality (VR) and real-world simulations have become an important tool for product development, product design, and product tests. Product tests in VR have many advantages, such as reproducibility and shortened development time. In this paper, we investigate the virtual testing of a collision avoidance system for drones in terms of economic benefits. Our results show that virtual tests had both positive and negative effects on the development, with the positive aspects clearly predominating. In summary, the tests in VR shorten the development time and reduce risks and therefore costs. Furthermore, they offer possibilities not available in real-world tests. Nevertheless, real-world tests are still important.

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“…However, when considering the study of multisensory information using VR / AR technology, the vast majority of research to date has involved the stimulation of one or two sensory modalities at a given time, typically vision and audition, and, to a lesser extent, haptics (Gallace et al, 2012). While noteworthy advances have been made to stimulate olfactory and gustatory experiences within VR and AR systems (Porcherot et al, 2018;Risso, Rodriguez, Bordegoni, & Gallace, 2018;Stelick et al, 2018;Carulli, Bordegoni & Cugini, 2016;Dinh, Walker, Song, Kobayashi & Hodges, 1999), integrating odour and taste stimuli within these environments is challenging and highlights an obvious limitation of these systems. Nevertheless, stimulating multiple sensory modalities simultaneously within a virtual environment has been reported to deliver a perceptually enhanced sensory experience (Gallace et al, 2012;Dinh et al, 1999).…”

Section: Accepted Manuscriptmentioning

confidence: 99%

“…As the digital world continues to evolve at a rapid pace, new virtual reality (VR) and augmented reality (AR) technologies are emerging with the potential to transform the landscape for collecting and processing sensory and consumer information. Although both virtual and augmented reality have existed in various forms for decades (Ong & Nee, 2004), it is only recently these technologies have advanced to a point of radically changing how people connect and interact with the world (Porcherot et al, 2018;Velasco, Obrist, Petit & Spence, 2018). Research on the industrial applications for VR and AR is a strong and rapidly…”

Section: Introductionmentioning

confidence: 99%

Potential applications for virtual and augmented reality technologies in sensory science

Crofton

Botineștean

Fenelon

et al. 2019

Innovative Food Science & Emerging Technologies

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Sensory science has advanced significantly in the past decade and is quickly evolving to become a key tool for predicting food product success in the marketplace. Increasingly, sensory data techniques are moving towards more dynamic aspects of sensory perception, taking account of the various stages of user-product interactions. Recent technological advancements in virtual reality and augmented reality have unlocked the potential for new immersive and interactive systems which could be applied as powerful tools for capturing and deciphering the complexities of human sensory perception. This paper reviews recent advancements in virtual and augmented reality technologies and identifies and explores their potential application within the field of sensory science. The paper also considers the possible benefits for the food industry as well as key challenges posed for widespread adoption. The findings indicate that these technologies have the potential to alter the research landscape in sensory science by facilitating promising innovations in five principal areas: consumption context, biometrics, food structure and texture, sensory marketing and augmenting sensory perception. Although the advent of augmented and virtual reality in sensory science offers new exciting developments, the exploitation of these technologies is in its infancy and future research will understand how they can be fully integrated with food and human responses. Industrial relevance The need for sensory evaluation within the food industry is becoming increasingly complex as companies continuously compete for consumer product acceptance in today's highly innovative and global food environment. Recent technological developments in virtual and augmented reality offer the food industry new opportunities for generating more reliable insights into consumer sensory perceptions of food and beverages, contributing to the design and development of new products with optimised consumer benefits. These technologies also hold significant potential for improving the predictive validity of newly launched products within the marketplace.

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Immersive Techniques and Virtual Reality

Cited by 14 publications

References 49 publications

From sterile labs to rich VR: Immersive multisensory context critical for odors to induce motivated cleaning behavior

From sterile labs to rich VR: Immersive multisensory context critical for odors to induce motivated cleaning behavior

Product Tests in Virtual Reality: Lessons Learned during Collision Avoidance Development for Drones

Potential applications for virtual and augmented reality technologies in sensory science

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