2017
DOI: 10.1007/978-3-319-62039-8
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Immersive Theatre and Audience Experience

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Cited by 60 publications
(22 citation statements)
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“…To capture the perceived interactivity, one item with a 5-point Likert scale was adapted from Biggin (2017). Participants were asked to share their opinions of the news presented with VR: 'I enjoyed the interactivity in the VR news when I watched The Offshore Wind Farm with the VR device' (M = 4.24, SD = 0.83).…”
Section: Quantitative Data: Surveymentioning
confidence: 99%
“…To capture the perceived interactivity, one item with a 5-point Likert scale was adapted from Biggin (2017). Participants were asked to share their opinions of the news presented with VR: 'I enjoyed the interactivity in the VR news when I watched The Offshore Wind Farm with the VR device' (M = 4.24, SD = 0.83).…”
Section: Quantitative Data: Surveymentioning
confidence: 99%
“…On the one hand, some studies have taken the designer's perspective to examine both the environmental setups and the story presentation in IPA (Howson-Griffiths, 2020). For example, Biggin (2017) found that a spatially innovative, scenographically rich environment and a nonchronological or impressionistic narrative approach can significantly enhance customers' IPA experience. On the other hand, a small number of studies have focused on the customer's perspectives on IPA experience (Alston, 2013;Machon, 2016).…”
Section: Literature Review 21 Immersive Performing Artmentioning
confidence: 99%
“…However, why and how the IPA experience can enhance customers' mental state of being absorbed and influence customers' positive WOM has not been systematically investigated in extant literature. Machon (2016) suggested that interaction is at the heart of IPA experience, playing a pivotal role in constructing a unique journey for customers (Biggin, 2017). Since previous studies stated that customers can engage in their tourism experience through active participation and cocreation (Campos et al, 2018), it is likely that interaction could enhance customers' mental states of being absorbed in the IPA experience.…”
Section: Introductionmentioning
confidence: 99%
“…In the projects detailed here, talk about 'the experience' encapsulates any number of things; the technology, learning, the sense of being in a somewhat unique place and ime on your own or with others, and affect in all its various permutaions including surprise, fascinaion, intrigue, boredom or unsetlement. Rose Biggin's understanding of immersive experiences is helpful here in making sense of why comprehensive and unproblemaic assessments of 'experience' are necessarily tricky for researchers to access: 'I draw from philosophical aestheics, cogniive science and computer games to define immersive experience as a graded, fleeing, intense and necessarily temporary state defined by an awareness of its temporal and spaial boundaries' [31]. As noted in the introducion, 'experience' is relaional, subjecive, and reflexive [1].…”
Section: Talking About 'Experience'mentioning
confidence: 99%