Electoral support for far‐right parties is often linked to geographies of discontent. We argue that public service deprivation, defined as reduced access to public services, plays an important role in explaining these patterns. By exploiting an Italian reform that reduced access to public services in municipalities with fewer than 5,000 residents, we show that far‐right support in national elections increased in municipalities affected by the reform compared to unaffected ones. We use geo‐coded individual‐level survey data and party rhetoric data to explore the mechanisms underlying this result. Our findings suggest that concerns about immigration are exacerbated by the reform, and that far‐right parties increasingly linked public services to immigration in their rhetoric after the reform. These demand and supply dynamics help us understand how public service deprivation shapes geographic patterns in far‐right support.