Australia has recently decided to undertake an eradication programme for indigenous measles. A 90 to 95 per cent coverage rate will be needed to prevent epidemics in urban areas. The reasons for non‐compliance must be understood if this goal is to be reached by voluntary participation. This study used household interviews to assess the measles immunisation status of 506 children age 0 to 10 years and the attitudes/knowledge of 312 parents in selected areas of Perth. No statistical associations were found between measles immunisation compliance and child's age, parental ethnicity, child order, family size, parental level of education or parental ignorance level. However, lower family income, high parental apathy level and high parental fear level were found to be associated with measles immunisation non‐compliance.