Immunological atmospheres: Ambient music and the design of self-experience

Abstract

This paper examines the cultural popularity of ‘ambient music’ playlists on digital streaming platforms as a paradigm of the technical fabrication of atmospheres and the modulation of affect in some of the media environments of contemporary capitalism. Ambient music names a style of non-intrusive, gentle background music designed to assist the listener in relaxing or focussing on work. At the centre of the paper is the argument that ambient music demonstrates how the intimate tonalities of human behaviour are increasingly shaped through media technologies in ways that hold significant implications for how we feel and perceive our senses of being in the world today. Developing this argument, the paper advances two claims. First, drawing on the work of Peter Sloterdijk, that ambient music exemplifies the ‘immunological’ character of atmospheric envelopment. Second, that ambient music points towards the role of digital technologies capable of supporting new atmospheric envelopments as facilitating what Gilles Deleuze and Felix Guattari call ‘investments of desire’, new conjunctions between flows of information, behaviours, value and affects that are central to the processes of contemporary capitalism. Finally, the paper speculates on ambient music in its relation to the atmospheric conditions of life in contemporary capitalist societies.