Population biology and socio-ecology of Indo-Pacific humpback dolphins Sousa chinensis were investigated during a 3-year study period in the Algoa Bay region, South Africa. The dolphins inhabit a narrow strip of coastal waters, mostly less than 15 m deep. Groups are small (mean = 7 animals) and their daily activities concentrate around shallow rocky reefs-the primary feeding grounds. Dependence on these restricted, shallow-water habitats is evident throughout the year. Site fidelity is generally weak and is subject to seasonal migration, although female site fidelity seems to be related to reproductive stage. Births occur predominantly in summer. The social system is highly fluid, structured to some degree by sex and age, 'matesearching' behaviour being the most likely male reproductive strategy. The dolphins inhabiting Algoa Bay are part of a substantially larger population that uses a considerable length of the coastal zone. Estimated population parameters are generally low, as are modelled population growth rates, and an increase in the population size seems unlikely. Humpback dolphins appear to be vulnerable to negative environmental pressure and the alteration/destruction of inshore habitats is probably among the greatest threats to them. Conservation of this species should be given high priority and be seen as an important part of integrated coastal zone management. Establishment of multiple-use management areas with controlled ecotourism and several priority sites declared as strict reserves seems to be the most effective conservation approach. In order to be successful, conservation and management policies need to recognize the needs and lifestyles of the local inhabitants.