Impact factors, journal rankings, interdisciplinary research and ‘the state of the art’ in marketing theory and practice

Tadajewski, Mark

doi:10.1080/0267257x.2018.1453695

Cited by 11 publications

(8 citation statements)

References 37 publications

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“…De ce fait son identité et sa notoriété sont moindres, cela en liaison avec des scores d’impact liés à l’ampleur de la diffusion. Néanmoins, la diffusion en anglais et l’adossement à un éditeur réputé comme Sage accroissent régulièrement l’impact et l’influence de la revue, ce qui est important même si assimiler la « valeur » d’un article ou d’une revue au nombre de citations et à ses scores d’impact est parfois décrié (Tadajewski, 2018). Parmi les revues francophones de gestion, RAM jouit d’une des plus fortes notoriétés scientifiques et présence internationale dans le monde anglo-saxon, y compris par rapport à des revues en « open access ».…”

Section: Présent Et Futur : « What To Come In Yours and My Discharge »unclassified

Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Pras

2021

Recherche et Applications en Marketing (French Edition)

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Cet article retrace la façon dont les fondements de la revue Recherche et Applications en Marketing ont été posés par l’afm (Association Française du Marketing). Il rappelle le contexte de sa création et les principaux enjeux que les rédacteurs en chef successifs lors de la période de lancement (1986 à 1989) et de consolidation (1990 à 2010) ont relevé en fonction de l’évolution de l’environnement. Il analyse le positionnement de la revue par rapport à des standards académiques internationaux et en termes de contenu. Il soulève enfin quelques questions et dresse quelques perspectives pour l’avenir. Mais principalement, cet article montre comment la création et l’évolution de la revue constituent une aventure partagée par les rédacteurs en chef successifs et l’afm, sur la base de valeurs académiques communes.

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Section: Présent Et Futur : « What To Come In Yours and My Discharge »unclassified

Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Pras

2021

Recherche et Applications en Marketing (French Edition)

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“…However, the fact that RAM is published in English and has been backed since 2013 by Sage, a highly reputed international publisher, is steadily increasing its influence. This is important, even if equating the value of an article or a journal to the number of citations and to impact scores may be open to criticism (Tadajewski, 2018). Among francophone management journals, including open access journals, RAM has one of the highest scientific reputations and strongest international presences in the Anglo-Saxon world.…”

Section: Present and Future: “What To Come In Yours And My Discharge”mentioning

confidence: 99%

Foundations and evolution of Recherche et Applications en Marketing: A shared adventure

Pras

2021

Recherche et Applications en Marketing (English Edition)

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This article shows how the foundations of the journal Recherche et Applications en Marketing were laid by the AFM (Association Française du Marketing – French Marketing Association). It underlines the context of its creation and recalls the main issues and challenges that successive editors-in-chief, during the launch (1986–1989) and consolidation periods (1990–2010), had to face with regard to the evolution of its environment. It analyzes the positioning of the journal in terms of international academic standards and of content. It raises remnant issues and outlines some perspectives for the future. However, mainly, this article shows how the creation and development of the journal was a shared adventure for the successive editors and the AFM, on the basis of common academic values.

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“…The SSR program provides a framework built around SS principles, and articulates assumptions about value creation and exchange, the interdependent nature of systems, and the relationships among history, society and resources. SSR thus provides a context in which epistemological differences across approaches can become complementary resources in collaborative projects, rather than barriers to working together, and facilitates integration of our own traditions and dialogue with neighboring disciplines (Tadajewski 2018a ; Hunt 2018 ). The five SSR streams identify areas for inquiry and the sustainable agriculture example illustrates how these research streams can be applied to substantive issues faced by a particular industry (MacInnis et al 2020 ).…”

Section: What It Means For Marketing Researchers To Work On An Ssr Prmentioning

confidence: 99%

Developing a strong sustainability research program in marketing

Press

2020

AMS Rev

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This article takes stock of sustainability research in marketing and argues for developing a Strong Sustainability Research (SSR) program, led by a Consumer Culture Theory (CCT) approach. First, I define weak vs. strong sustainability and identify two main problems with continuing to research business with the weak sustainability approach. Second, I discuss past approaches to sustainability research in marketing, which primarily promote weak sustainability. Third, I use the agriculture industry to illustrate how an SSR program in marketing could be developed to bring insights to practitioners and policy makers and build new modes of production, consumption and exchange. Finally, I suggest that the SSR program facilitates collaboration between mainstream marketing and CCT researchers by providing a common ontological platform that can transform epistemological differences into complementary strengths. I argue SSR is a way that marketing research can gain broad impact and relevance.

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Impact factors, journal rankings, interdisciplinary research and ‘the state of the art’ in marketing theory and practice

Cited by 11 publications

References 37 publications

Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Foundations and evolution of Recherche et Applications en Marketing: A shared adventure

Developing a strong sustainability research program in marketing

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