“…Dees (2003) argued that “social entrepreneurs implement innovative programs, organizational structures, or resource strategies that increase their chances of achieving deep, broad, lasting, and cost-effective social impact.” In their pursuit to solve intractable social problems, the tangible result through which founders might be able to gauge the success of their firm’s social mission is through the impact footprint and its scale (Austin et al, 2006). However, measuring social impact performance through generalized quantitative metrics has remained challenging for SVs (Muñoz et al, 2022; Rawhouser et al, 2019). Simultaneously, scholars also observe that “implicit in every social mission is a statement of the scale of the problem the organization intends to address, and the nature of the intervention required to address it” (Ebrahim & Rangan, 2014, p. 125).…”