Impact of a Capacity-Building Intervention on Food Marketing Features in Recreation Facilities

Prowse, Rachel; Naylor, Patti-Jean; Olstad, Dana Lee; Storey, Kate; Carson, Valerie; Mâsse, Louise C.; Kirk, Sara F. L.; Raine, Kim D.

doi:10.1016/j.jneb.2020.03.009

Cited by 8 publications

(5 citation statements)

References 27 publications

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“…The age range defining those groups could vary across publications or not be explicitly stated. Other Marketing articles focused on adults or parents (20%, n = 10) [ 165 , 166 , 169 , 171 – 174 , 179 , 182 , 193 ], and in 12% ( n = 6) of publications, no specific group was identified [ 86 , 87 , 91 , 92 , 175 , 180 ].…”

Section: Resultsmentioning

confidence: 99%

Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021

Vaillancourt,

Ahmed,

Kirk

et al. 2024

Int J Behav Nutr Phys Act

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Numerous research methodologies have been used to examine food environments. Existing reviews synthesizing food environment measures have examined a limited number of domains or settings and none have specifically targeted Canada. This rapid review aimed to 1) map research methodologies and measures that have been used to assess food environments; 2) examine what food environment dimensions and equity related-factors have been assessed; and 3) identify research gaps and priorities to guide future research. A systematic search of primary articles evaluating the Canadian food environment in a real-world setting was conducted. Publications in English or French published in peer-reviewed journals between January 1 2010 and June 17 2021 and indexed in Web of Science, CAB Abstracts and Ovid MEDLINE were considered. The search strategy adapted an internationally-adopted food environment monitoring framework covering 7 domains (Food Marketing; Labelling; Prices; Provision; Composition; Retail; and Trade and Investment). The final sample included 220 articles. Overall, Trade and Investment (1%, n = 2), Labelling (7%, n = 15) and, to a lesser extent, Prices (14%, n = 30) were the least studied domains in Canada. Among Provision articles, healthcare (2%, n = 1) settings were underrepresented compared to school (67%, n = 28) and recreation and sport (24%, n = 10) settings, as was the food service industry (14%, n = 6) compared to grocery stores (86%, n = 36) in the Composition domain. The study identified a vast selection of measures employed in Canada overall and within single domains. Equity-related factors were only examined in half of articles (n = 108), mostly related to Retail (n = 81). A number of gaps remain that prevent a holistic and systems-level analysis of food environments in Canada. As Canada continues to implement policies to improve the quality of food environments in order to improve dietary patterns, targeted research to address identified gaps and harmonize methods across studies will help evaluate policy impact over time.

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Section: Resultsmentioning

confidence: 99%

Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021

Vaillancourt,

Ahmed,

Kirk

et al. 2024

Int J Behav Nutr Phys Act

Self Cite

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“…As highlighted in a recent systematic review of food service initiatives (in general settings), nutritional outcomes of initiatives that aim to enable healthier diets have not been measured [ 16 ]. In aquatic and recreation settings several previous studies have focused primarily on how the healthiness of available food and drinks meet policy requirements, without investigating changes to purchases [ 6 , 13 , 35 , 36 ]. Studies that have included purchase data indicate that purchasing patterns reflect the availability of items for sale, an assertion that we believe our outcomes strengthen [ 15 , 18 ].…”

Section: Discussionmentioning

confidence: 99%

Evaluation of the introduction of a healthy food and drink policy in 13 community recreation centres on the healthiness and nutrient content of customer purchases and business outcomes: An observational study

et al. 2023

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Introduction This observational study assessed the introduction of a comprehensive healthy food and drink policy across 13 community organisation managed aquatic and recreation centres in Victoria, Australia, and the associated changes on business outcomes, and the healthiness of purchases. The policy, based on state government guidelines, mandated that food and drink availability be based on healthiness classification: ’red’ (limit) <10%, and ‘green’ (best choice) >50%, and the remainder ‘amber’ (choose carefully). Methods Six years of monthly sales data were split into three periods, prior to (1/01/2013–31/12/2014), during (1/01/2015–31/12/2016) and post (1/1/2017–31/12/2018), policy implementation. Using point-of-sale data, food and drink nutrient content, and state guidelines, items were classified as ‘red’/‘amber’/‘green’. Linear models with Newey West standard errors were fitted to compare the mean value of outcomes between post- to pre-policy implementation periods, for each outcome and centre; and were pooled using random effect meta-analyses. Results Comparing post- to pre-policy implementation periods, total food sales did not change (mean percentage difference: -3.2% (95% confidence interval (CI) -21% to 14%), though total drink sales declined -27% (CI -37% to -17%). The mean percentage of ‘red’ foods sold declined by -15% (CI -22% to -7.7%), ‘amber’ food sales increased 11% (CI 5.5% to 16%). ‘Green’ food sales did not change (3.3%, CI -1.4% to 8.0%). The mean percentage of ‘red’ drinks sold declined -37% (CI -43% to -31%), ‘amber’ and ‘green’ drink sales increased by 8.8% (CI 3.6% to 14%) and 28% (CI 23% to 33%), respectively. The energy density and sugar content (percentage of total weight/volume) of both food and drinks decreased. Conclusions This study has shown that the implementation of a policy to improve the health of retail food environments can result in a shift towards healthier purchases. Sales revenue from foods did not decline, though revenue from drinks did, indicating future research needs to explore mitigation of this.

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“…Our study was conducted following a randomized controlled trial called Eat Play Live (EPL) that evaluated the food marketing environment in RSF across Canada [ 42 ]. Of all 51 EPL RSF, we invited 11 facilities located in the province of Alberta to participate.…”

Section: Methodsmentioning

confidence: 99%

Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents’ Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities

Prowse

Storey

Olstad

et al. 2022

IJERPH

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Unhealthy food and beverage availability and sponsorship undermine healthy food practices in sport and recreation. We conducted a focused ethnography with reflexive photo-interviewing to examine parents’ awareness, reactions, and experiences of food and beverage marketing in and around their children’s physical activity in public sport and recreation facilities. Eleven parents took photos of what they thought their facility was ‘saying about food and eating’. Photos guided semi-structured interviews on the ‘4Ps’ of marketing (product, pricing, placement, promotion). Thematic analysis was conducted by holistic coding followed by in vivo, versus, and value coding. Photo-taking increased parents’ awareness of food marketing in facilities. Reactions to food and beverage marketing were positive or negative depending on parents’ perspectives of healthy food availability (choice), marketers’ motives, and mixed messages within the facility. Parents experienced their children requesting ‘junk’ food at the facility leading to parents actively attempting to reduce the frequency of these requests. Healthy eating promotion in sport and recreation facilities was misaligned with the foods and beverages available which contributed to parents’ distrust of social marketing initiatives. Critically evaluating the alignment of commercial and social marketing in recreation and sport may help inform effective healthy eating interventions that are accepted and supported by parents.

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Impact of a Capacity-Building Intervention on Food Marketing Features in Recreation Facilities

Cited by 8 publications

References 27 publications

Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021

Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021

Evaluation of the introduction of a healthy food and drink policy in 13 community recreation centres on the healthiness and nutrient content of customer purchases and business outcomes: An observational study

Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents’ Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities

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