Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity Among Middle-Aged Women

Sharpe, Patricia A.; Burroughs, Ericka L.; Granner, Michelle L.; Wilcox, Sarah; Hutto, Brent; Bryant, Carol A.; Peck, Lara E.; Pekuri, Linda

doi:10.1177/1090198109341929

Cited by 32 publications

(47 citation statements)

References 29 publications

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“…In Iran, on average, 35.7% of the population (25.2% men and 46.5% women) are considered without physical activity (5). Social marketing is an approach to strategic planning for adult health promotion that places consumers at the core of data collection (6). The social marketing model is one of the program planning approaches in health promotion and education.…”

Section: Introductionmentioning

confidence: 99%

Promoting physical activity in Iranian women: A qualitative study using social marketing

et al. 2017

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Background and aimIn social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity.MethodsThe social marketing model served as the framework of the study. Qualitative data were collected via six semi-structured focus group discussions (FGDs), in 2014 in Iran. Participants were 51 women, 20 to 60 years old, selected by purposive sampling, with a maximum diversity. Qualitative content analysis of the data was conducted by researchers.ResultsAfter data analysis and extracting initial codes, they were all categorized in four predefined categories of social marketing model (product, price, place and promotion) and related sub-categories. Most of the participants were inactive. Price was addressed by women as the dominant category of this study. The majority of participants emphasized the benefits of prevention of chronic diseases, fitness, staying young, and improving family relations. Most women preferred to do physical activity in a secure and enclosed female environment. And the majority of participants considered radio, television, face to face training, texting, and advertising billboards as promotional strategies.ConclusionThis study provides a unique insight into consumers’ values and motivations that affect consumers’ decisions to adopt physical activity, in Iran. It could also help researchers to design and implement intervention programs to increase physical activity.

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Section: Introductionmentioning

confidence: 99%

Promoting physical activity in Iranian women: A qualitative study using social marketing

et al. 2017

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“…A systematic review study evaluated the effectiveness of networked information and communications technology interventions (ComputerLink, ALzOnline, Caring for Others and two REACH projects) in supporting caretakers of people with dementia and found these interventions had moderate effects on improving caretaker’s mental health and perceived social support [28]. Additionally, the effectiveness of using a combined technological and in-person approach in the communication of health information has been recommended [29–31]. The current study examines an initiative created to raise awareness of AD in Puerto Rico.…”

Section: Introductionmentioning

confidence: 99%

Increasing Community Awareness About Alzheimer’s Disease in Puerto Rico Through Coffee Shop Education and Social Media

et al. 2016

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Alzheimer’s disease (AD) is the fourth leading cause of death in Puerto Rico. Using multi-media resources and in-person education may be an effective approach to improve knowledge and awareness of AD. The Un Cafépor el Alzheimer program in Puerto Rico incorporates an education component at coffee shops and a social media campaign using Facebook. The current study evaluates this initiative through an analysis of pre/post education survey results and social media content and use. Surveys contained close-ended and open-ended questions to understand participants’ perceptions and knowledge about AD. Post-education surveys also included questions related to program satisfaction. Social media analysis of the Facebook community page examined posts from March 1 to September 30, 2015. Descriptive statistics were used to analyze survey and Facebook data. Four education sessions were conducted with a total of 212 participants. Fifty-one of the participants completed both pre- and post-surveys. Following the education program participants reported improved knowledge of risk and protective factors. All participants reported learning new information from the program. There were a total of 250 posts on the Un Cafépor el Alzheimer community Facebook page; 168 posts related to AD. The Facebook page reached 294,109 people, with 9963 page likes, 610 comments, 17,780 post clicks, and 3632 shares. There was an average increase of 64.8 % in number of people reached by the Facebook page following the education sessions. The approach of combining social media resources and in-person education is beneficial to increase public awareness of AD and disseminate health information.

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“…Developing a worksite wellness program alongside the exercise program for people with SPMI could create a normative wellness atmosphere. 19,22,34 Significant investment was put into relationship building among PALS and participants, building trust. Through regular meetings with the research team, challenges and successes were recognized early and addressed.…”

Section: Lessons Learnedmentioning

confidence: 99%

Developing a Community-Based Tailored Exercise Program for People With Severe and Persistent Mental Illness

Hoffmann¹,

Walnoha²,

Sloan³

et al. 2015

cpr

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Background People with severe and persistent mental illness (SPMI) are at a greater risk of medical issues compared with the general population. Exercise has a positive effect on physical and mental health outcomes among this population in community settings. Objectives To describe community-based participatory research (CBPR) methods used to tailor an exercise program among people with SPMI, demonstrate its impact, and present lessons learned for future research. Methods The partnership developed a project to explore the feasibility of implementing a physical activity program at a community agency among clients with SPMI. Lessons Learned Data showed improved trends in mood, social support, and physical and mental health outcomes. Facilitators and barriers must be carefully considered for recruitment and retention. Conclusions A gender-specific, group-based, tailored exercise intervention developed through collaboration with a community agency serving people with SPMI using CBPR methods is feasible. Keywords: Community-based participatory research, severe and persistent mental illness, exercise, community partnership, sustainability

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Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity Among Middle-Aged Women

Cited by 32 publications

References 29 publications

Promoting physical activity in Iranian women: A qualitative study using social marketing

Promoting physical activity in Iranian women: A qualitative study using social marketing

Increasing Community Awareness About Alzheimer’s Disease in Puerto Rico Through Coffee Shop Education and Social Media

Developing a Community-Based Tailored Exercise Program for People With Severe and Persistent Mental Illness

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