2015
DOI: 10.18775/jibrm.1849-8558.2015.12.3001
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Impact of a Fashion fTRACE App on the Perception of Sustainability

Abstract: The purpose of this paper is to examine the relationship between the consumers’ perception of sustainability and the application of a QR-code in stores with the focus on the information searching behavior regarding sustainable aspects. An online questionnaire was conducted with fashion students at Reutlingen University: in total, 65 students participated in the survey. Paired samples t-test and other statistical analyses were applied to test research questions. Apart from this, the research paper is based on a… Show more

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Cited by 4 publications
(4 citation statements)
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“…, 2012). Such a function enables retailers to offer consumers a convenient way to switch channels without switching to the competition (Strähle and Girwert, 2016). Many retailers recognised this as an opportunity and have integrated a QR code and barcode reader into their shopping apps (e.g.…”
Section: Theoretical Background and Research Hypothesesmentioning
confidence: 99%
“…, 2012). Such a function enables retailers to offer consumers a convenient way to switch channels without switching to the competition (Strähle and Girwert, 2016). Many retailers recognised this as an opportunity and have integrated a QR code and barcode reader into their shopping apps (e.g.…”
Section: Theoretical Background and Research Hypothesesmentioning
confidence: 99%
“…Some researchers studied the relationships among the national image, sustainability, and/or media (e.g., [28][29][30]). In general, sustainability is defined through the following interconnected domains or dimensions: environmental, economic, and social [28,31].…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…A study of the relationships between the image of a country and media is one of the most appropriate methods to gain knowledge on various stakeholders' different perceptions of the country's sustainability [28]. Meanwhile, there was a significant impact of the country images on consumer perception of sustainability [29]. Moreover, the results in [30] showed the importance of image crises in the formation of consumers' perceived risk in terms of sustainability factors such as environmental, social, quality/safety, and economic elements, and, ultimately, in the definition of the product-country image.…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…Integration of sustainability reporting can address global challenges from poverty, education, climate change, and biodiversity. However, in reality, there is still an imbalance in the allocation of sustainability reporting costs on economic, social, and environmental aspects, where the most considerable portion of costs is still focused on the economic aspect (Gunawan & Mayangsari, 2015;Strähle & Köksal, 2015).…”
Section: Introductionmentioning
confidence: 99%