Impact of absorptive capacity on project success through mediating role of strategic agility: Project complexity as a moderator

Mata, Mário Nuno; Martins, José Moleiro; Inácio, Pedro Leite

doi:10.1016/j.jik.2023.100327

Cited by 22 publications

(33 citation statements)

References 71 publications

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“…The sample size "417″ was determined through the widely accepted Slovin formula, which is a global standard for estimating sample size. This approach has recently been used on SMEs [ 125 ].

…”

Section: Methods and Resultsmentioning

confidence: 99%

The impact of AI assimilation on firm performance in small and medium-sized enterprises: A moderated multi-mediation model

Abdul Wahab,

Radmehr

2024

Heliyon

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“…The sample size "417″ was determined through the widely accepted Slovin formula, which is a global standard for estimating sample size. This approach has recently been used on SMEs [ 125 ].

…”

Section: Methods and Resultsmentioning

confidence: 99%

The impact of AI assimilation on firm performance in small and medium-sized enterprises: A moderated multi-mediation model

Abdul Wahab,

Radmehr

2024

Heliyon

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“…Similar to this, Clauss et al (2021, p. 3) defined SA as "a firm's ability to renew itself continuously and to maintain flexibility without compromising quality". In order to remain flexible and adapt to changes and disruptions in the business environment, SA necessitates that organisation, including SMEs, look for innovative ways to manage their operations and create knowledge transfer skills, learning methods and an adaptive corporate culture (Mata et al, 2023). SMEs must concentrate on how customer experiences are produced and managed over time if they want to stay nimble and adaptive in a disruptive industry (Arbussa et al, 2017).…”

Section: Managerial Capabilitiesmentioning

confidence: 99%

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Abrokwah-Larbi

2024

JCMARS

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PurposeThis study aims to explore the conversion of metaverse marketing (MVM) into strategic agility among SMEs based on dynamic capabilities (DC) and dynamic management capabilities (DMC) theories. This paper discusses how constructs such as immersive marketing technologies (IMT), customer immersion (CI) and managerial capabilities (MC) play critical role in the transformation of MVM into strategic agility (SA).Design/methodology/approachA theoretical framework based on DC and DMC theories, and a comprehensive review of the literature on MVM, IMT, CI, MC and SA, was developed in order to theoretically investigate the relationships between MVM and SA. In this theoretical framework, MVM is the independent variable, while the dependent variable is SA. Also, IMT and CI both mediate the association between MVM and SA, while MC moderate the association between MVM and SA in one stream; and CI and SA in another stream.FindingsThis research study develops a theoretical framework that recommends nine set of important research propositions in MVM. An extensive literature review was conducted to examine the theoretical framework on the effect of MVM on SA. The proposed theoretical framework suggests that brand community development and communication, experiential marketing and personalisation in MVM, once accessed through IMT (i.e. VR, AR, MR) and CI (i.e. customer engagement, customer absorption-customer acquisition and assimilation of knowledge, presence) can produce significant SA through customer experience management, value co-creation and process innovation.Originality/valueThis current study develops a theoretical framework that theorise the relationship between MVM and SA rooted in literature on MVM and SA, and also based on DC and DMC perspective. The moderating effect of MC on the relationship between IMT and SA on one hand, and CI and SA on the other, provides support to IMT and CI as mediators in the transformation of MVM into SA. This study also provides insight into SME adoption of MVM and how it generates SA. Lastly, the current study contributes to the body of knowledge on MVM, IMT, CI, MC and SA.

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“…In the IT sector, absorptive capability plays a key role in achieving PS (Mata et al, 2023). It eases the transformation of raw knowledge into a useable one (Adeniran and Johnston, 2012).…”

Section: Entrepreneur Leadership On Project Successmentioning

confidence: 99%

The impact of entrepreneurial leadership on the project success: the mediating role of knowledge-oriented dynamic capabilities

Tariq,

Wang,

Latif

2024

JEIM

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PurposeThrough the lens of resource-based view (RBV), knowledge-based view (KBV) and DCV, this paper aims to investigate the relationship of entrepreneurial leadership (EL) on the project success (PS) and further examines the mediating effect of knowledge infrastructure capability (KIC), knowledge-based dynamic capability (KBDC) and Big data analytic capability (BDAC).Design/methodology/approach The data were collected from 467 employees working on project in software companies. The data were evaluated using SMART-PLS, a structural equation modeling (SEM) tool.FindingsThe study revealed a significant impact of EL on the PS, the study also found the significant mediation role of KIC, KBDC and BDAC on the EL and PS relationship.Originality/valueThe research gives valuable insight into the effective role of EL as a contemporary leadership style in project-based firms. Also, this research is one of the first to examine knowledge-oriented dynamic capabilities (DC) as a knowledge fulcrum in project execution. These DC have been empirically proven to facilitate EL in achieving PS and support the firm in competing in an uncertain environment.

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Impact of absorptive capacity on project success through mediating role of strategic agility: Project complexity as a moderator

Cited by 22 publications

References 71 publications

The impact of AI assimilation on firm performance in small and medium-sized enterprises: A moderated multi-mediation model

The impact of AI assimilation on firm performance in small and medium-sized enterprises: A moderated multi-mediation model

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

The impact of entrepreneurial leadership on the project success: the mediating role of knowledge-oriented dynamic capabilities

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