Impact of Ad Blockers on Computer Power Consumption while Web Browsing: A Comparative Analysis

Abstract

This study explores the impact of various ad blockers on power consumption during web browsing, focusing on different types of online content. By analyzing power use across ten popular websites, the study assesses the performance of five widely utilized ad blockers: AdBlock, AdBlock Plus, uBlock, uBlock Origin, and uBlock Origin Lite. Power consumption was measured under controlled conditions, comparing scenarios with and without ad blockers to gain insight into their efficiency. The findings indicate substantial differences in power savings, with some ad blockers significantly reducing power usage, particularly on media-heavy sites, while others unexpectedly increased consumption under certain conditions. The study underscores the potential of ad blockers to enhance power efficiency in digital environments, highlighting the importance of optimizing ad-blocking techniques to reduce the environmental impact of online activities. Through comprehensive analysis and comparison, this research offers insights into selecting effective ad blockers to minimize power consumption, promoting more sustainable web browsing practices.