Impact of Artificial Intelligence on Marketing and Consumer Decision-Making

Abstract

Author 1 Dr. Syed Aijaz Ahmad Professor- Marketing Asian School of Business Author 2 Maroof Ahmad Mir Dean Academics, Asian School of Business Abstract: Impact of Artificial Intelligence on Marketing and Consumer Decision-Making Artificial Intelligence (AI) is revolutionizing the marketing landscape by enhancing personalization, optimizing advertising strategies, and transforming consumer interactions. This paper explores the profound impact of AI on marketing and how it influences consumer decision-making, highlighting several key areas where AI technologies are making a significant difference. AI-driven personalization allows marketers to create tailored experiences for consumers, leveraging data to deliver highly relevant recommendations, content, and advertisements. Personalization at scale not only increases engagement and satisfaction but also enhances the likelihood of conversion.