Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018) 2019
DOI: 10.2991/aicobpa-18.2019.43
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Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention

Abstract: This study aimed to explain the impact of Brand Image, Country of Origin, and Interpersonal Influences on purchase intention. The type of this study is explanatory research with purposive sampling method. Data were gathered from a survey of 118 college students in Malang, using online questionnaire. Data analysis used descriptive analysis and multiple linear regression analysis. The results are Brand Image Variable (X1) has significant impact on Purchase Intention (Y) with the coefficient value of 3.275 and pr… Show more

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Cited by 2 publications
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“…Meanwhile, the image is not only constructed by operational activities as a main base on services, but it is also formed based on impressions and experiences gained by someone towards something, so that the mental attitude of consumers can be well developed (Assael 2002) and (Alfisyahr 2018).…”
Section: Theoretical Reviewmentioning
confidence: 99%
“…Meanwhile, the image is not only constructed by operational activities as a main base on services, but it is also formed based on impressions and experiences gained by someone towards something, so that the mental attitude of consumers can be well developed (Assael 2002) and (Alfisyahr 2018).…”
Section: Theoretical Reviewmentioning
confidence: 99%
“…Perilaku konsumtif dapat mengarah pada bandwagon effect yaitu efek ikut-ikutan muncul dari faktor psikologis, sosiologis dan ekonomi (Fattah, Indriayu, & Sunarto, 2018) yang terdiri dari atas: (1) Conformity, kecenderungan individu mengubah persepsi, opini, serta perilaku, agar terlihat sesuai atau konsisten dengan norma-norma kelompok (Suminar & Meiyuntari, 2015); (2) Interpersonal Influence, keinginan untuk mencocokkan harapan orang lain dari keputusan untuk membeli atau menggunakan produk serta kecenderungan seeorang untuk mempelajari suatu produk atau layanan dengan mengamati orang lain atau mencari informasi dari orang lain (Alfisyahr & Devita, 2019); dan (3) Status Seeking, dengan mencari status sosial yang lebih tinggi, meningkatkan harga diri dan semakin dihargai dan dihormati masyarakat/gengsi (Paskov, Gerxhani, & Werfhorst, 2017).…”
Section: Kerangka Teoriunclassified