2022
DOI: 10.3390/cancers14102534
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Impact of Breast Cancer Awareness Month on Public Interest in the United States between 2012 and 2021: A Google Trends Analysis

Abstract: Breast Cancer Awareness Month (BCAM) has a long history of over 30 years, established in 1985 to occur every October, and the National Breast Cancer Foundation now leads the operation. There have been no studies to evaluate the impact of the BCAM on public awareness of breast cancer. We analyzed the impact of BCAM on public awareness of breast cancer in the U.S. from 2012 to 2021 using the relative search volume (RSV) of Google Trends as a surrogate. We also analyzed the impact of Lung Cancer Awareness Month (… Show more

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Cited by 21 publications
(23 citation statements)
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“…A prior systematic review demonstrated the efficacy of social media as a means of disseminating information, such as educational materials regarding cancer screening, though the evidence was notably limited [ 24 ]. Another study examined the impact of BCAM on public awareness of breast cancer in the United States, showing similar results to the present study with suggestions to employ online marketing and social media approaches during BCAM [ 25 ]. Online campaigns may also increase accessibility to preventive information related to breast cancer, especially in countries outside of the United States.…”
Section: Discussionsupporting
confidence: 82%
“…A prior systematic review demonstrated the efficacy of social media as a means of disseminating information, such as educational materials regarding cancer screening, though the evidence was notably limited [ 24 ]. Another study examined the impact of BCAM on public awareness of breast cancer in the United States, showing similar results to the present study with suggestions to employ online marketing and social media approaches during BCAM [ 25 ]. Online campaigns may also increase accessibility to preventive information related to breast cancer, especially in countries outside of the United States.…”
Section: Discussionsupporting
confidence: 82%
“…Cancer is one of the leading causes of death worldwide, accounting for an estimated 10 million deaths in 2020 ( Ferlay et al, 2021 ). In the same period, there were approximately 19.5 million new cancer cases and 685,000 deaths with female breast cancer being the most diagnosed cancer (2.26 million cases) ( Ferlay et al, 2021 ; Nishimura and Acoba, 2022 ). Chemotherapy is among the extensively utilized treatment methods in the fight against breast cancer ( Shahidian et al, 2020 ).…”
Section: Introductionmentioning
confidence: 99%
“…We preferred Google Trends because it is a free, open-source tool previously used in numerous assessments to analyse search term volumes entered in the Google search engine. 7 , 8 , 14 , 15 Also, other search engines constitute < 10% of the total search market share, and many don’t have publicly accessible data analytical tools. 16 RSV indicates the popularity of a keyword and is calculated by dividing the sampled search data points by the total number of searches done in the specific region and time, after which the resulting value is scaled from 0 to 100.…”
Section: Methodsmentioning
confidence: 99%