2016
DOI: 10.3846/btp.17.11123
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Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms

Abstract: The rising importance of CSR over the last few decades has stirred the interest of academia and corporate on the subject. CSR attracted attention in the Indian context with the implementation of the Companies Bill, 2013, which mandated firms to invest 2 per cent of their net profits in social activities. The linkages between CSR and profitability using factors such as corporate reputation, competition intensity, and advertising have been tested in the developed countries. These linkages have sparsely been test… Show more

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Cited by 23 publications
(24 citation statements)
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“…The literature of an Indian study done by Pradhan [26] identified that CSR intensity could influence corporate reputation. Studies on the relationship between CSR and financial performance in India are mainly focused on the banking sectors [27][28][29] and few on CSR and financial performance [30], but this study examined entrepreneurial commitment and business performance.…”
Section: Literature Review Theoretical Framework and Research Hypotmentioning
confidence: 99%
“…The literature of an Indian study done by Pradhan [26] identified that CSR intensity could influence corporate reputation. Studies on the relationship between CSR and financial performance in India are mainly focused on the banking sectors [27][28][29] and few on CSR and financial performance [30], but this study examined entrepreneurial commitment and business performance.…”
Section: Literature Review Theoretical Framework and Research Hypotmentioning
confidence: 99%
“…Fourth, it helps to attract adequate human resources from the labour market, has an impact on positive feelings of employees (Ali et al, 2019;Potgieter, 2018;Bieńkowska et al, 2020), and also reduces the voluntary turnover (Makarius et al, 2017). As a consequence, corporate reputation affects organisational performance (Bergh et al, 2010;Pradhan, 2016) and company value (Almeida & Coelho, 2019;Roberts, 2002).…”
Section: Influence Of External Support On Organisational Resilience Amentioning
confidence: 99%
“…Many authors in the current literature of management and marketing emphasize a positive, significant relationship between CSR and corporate image and reputation (Siltaoja, 2006;Polonsky & Jevons;Lai et al, 2006Lai et al, , 2010Lindgreen et al, 2009). There is why more enterprises in many countries are adopting and implementing the CSR activities into their global strategies (Pradhan, 2016;Maldonado-Guzman et al, 2017;Forcadell & Aracil, 2017).…”
Section: Introductionmentioning
confidence: 99%