Impact of Corporate Social Responsibility, Green Intellectual Capital, and Green Innovation on Competitive Advantage

Abstract

The concept of green intellectual capital has gained substantial popularity in context of pressures from competition, environmental forces, and mounting stakeholders’ expectations for environment protection. Scholars have, investigated about the antecedents and consequences of green intellectual capital. However, those investigations look inexhaustive in terms of the research frameworks and contexts employed therein. Based on the systematic literature review, this paper builds a better model involving, both, antecedents and consequences of green intellectual capital. The model proposes that corporate social responsibility is a factor leading to green intellectual capital. Additionally, green intellectual capital leads to green innovation resulting in competitive advantage for firms. Importantly, the model acknowledges contingency theory and suggests that the relationship between corporate social responsibility and green innovation could be moderated by the extent to which a firm is visible to general public for its activities as well as the extent to which the firm is transparent.

Adoption of digital money (e-wallet) in the post COVID-19 era: The moderating role of low distribution charges and low transit time in impulsive buying: A developing country perspective

“…The results of this study validate the results of existing studies in literature (Ohnmacht & Scherer, 2010;Yulianto et al, 2021). Low distribution charges are considered a competitive advantage of business organizations in target markets during lockdown (Hidayatullah et al, 2019;Skordoulis et al, 2020;Mehmood & Hanaysha, 2022). Interestingly, after the COVID-19 lockdown, customers of online brands are more critical of the distribution and delivery charges of products, as discussed in the studies of Jeong & Chung (2022) and Hang et al (2022).…”

A systematic literature review of current understanding and future scope on Green Intellectual Capital

“…Regarding the consequences of GIC, researchers were mainly focused on the aspects of Environmental Performance (Mansoor et al, 2021;Yadiati, 2019;Wang & Juo, 2021;Shah et al, 2021;Asiaei, Bontis et al, 2022), further on GHRM (Yong et al, 2019;Liao et al, 2021;Nisar et al, 2021), Competitive Advantage (Chen, 2008;Rezaei, 2016;Sidik, 2019;Mehmood & Hanaysha, 2022), CSR (Chang & Chen, 2012;Sudibyo & Sutanto, 2020;Ali, Puah et al, 2021), Sustainability (Malik et al, 2020;Yusoff et al, 2019;Yusliza et al, 2020), Green and Social Innovation (Ali, Wen et al, 2021;Sheikh, 2021).…”

“…PLS-SEM (Partial least square-structural equation modeling) was applied to conduct the study and it deduced that all three factors prominently influence the Competitive Advantage and Environmental Performance. Mehmood and Hanaysha (2022) put forward that organisations started focusing on green concepts and on enlarging their green intellectual capital which is further supposed to enhance green innovation providing them competitive benefit.…”

Innovative Machine Learning Behavior and Behavioral Emotions Regulations: A Critical Role of Normative Beliefs and Perceived Norms in Educational Institutes

“…It is a fact that in the traditional time no substitute was available for the development of learning with the help of technology, because it was completed as the technology is not useful in controlling the learning behavior. However, with the emergence of technology that traditional ways of learning transferred to modern and advanced learning that are providing the best opportunities for the institutions and technology to improve the standard of learning (Mehmood & Hanaysha, 2022;Song & Kim, 2021). In this way, it is the best opportunity to be provided for the people who are involved in the technology in the controlling the emotion of the people who are provided with education.…”