Impact of Corporate Social Responsibility on Firm Performance: The Mediating Role of Innovative Performance

Abstract

In recent times corporate social responsibility has been regarded as an important element as it promotes customer relationships and innovations with in organizations. The purpose of this study was to analyze corporate social responsibility and its effect on innovative performance and consequently on firm performance. Furthermore, this research provided the empirical evidence about the mediating role of innovative performance in the relationship between corporate social responsibility and firm performance. The study was conducted in textile industry of Pakistan. Quantitative technique was deployed to collect data from 308 textile industry's workers through questionnaires. Respondents were selected through convenient sampling technique. Data was analyzed using Statistical Package for Social Sciences. Hypothesis were tested through regression analysis.. The results indicated that the relationship between corporate social responsibility and firm performance is mediated by innovative performance. The study yielded theoretical underpinning for researchers and managerial implications for the textile sector.