Impact of corporate social responsibility on sustainable agriculture and livelihood of farmers

Abstract

Rural areas have low levels of advancement and access to resources compared to urban regions, and elevating these regions is fundamental for accomplishing balanced and sustainable development. Rural uplifting typically includes a range of interventions, and by drawing in local stakeholders, rural uplifting projects can make sustainable arrangements that are custom‐made for each community's unique difficulties and opportunities. Corporate social responsibility (CSR) can contribute to and aid the government's efforts in rural development. CybageAsha's (CSR department of Cybage Software) flagship programs seek to improve rural communities through sustainable solutions. These encompass income‐generating interventions using contemporary agricultural methods as well as infrastructure development. This article analyses the impact of agricultural interventions on the farmers' livelihoods carried out by CybageAsha in 19 villages across the Pune district (India) by using the t‐test and difference‐in‐difference approach. Findings reveal that the shift from traditional farming methods to adopting new farming methods among beneficiaries has added value in improving the beneficiaries' yields, incomes, skills, and livelihood. CybageAsha's interventions positively impacted the beneficiaries, contributing to agricultural development, livelihood improvement, income generation, and a decline in migration. However, there is a need for continuous support and improvement to sustain the benefits for farmers. The article provides a new understanding for researchers and practitioners about the CSR approaches towards agricultural development. Addressing the challenges and concerns identified in the data analysis will further enhance the effectiveness of rural uplifting initiatives.