Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

Okolo, Victor O.

doi:10.21511/ppm.17(1).2019.19

Cited by 7 publications

(4 citation statements)

References 36 publications

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“…Thus, a telecommunications firm will do well and achieve competitive advantage given that it strategizes on satisfying customers, meeting their needs and retaining their patronage. The firm will also be ahead of others by offering affordable and competitive product pricing particularly to price sensitive customers Therefore, it becomes beneficial to rework business strategies in order improve firms' competitive position (Ole et al, 2019;Okolo, 2019).…”

Section: Discussion Of Findingsmentioning

confidence: 99%

Porter’s Five Forces and Competitive Advantage of Telecommunications Firms in Nigeria

Umoh¹,

Umana²,

Udoh³

2023

EJLPSCM

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This study was conducted to investigate Porter’s Five Forces and Competitive Advantage of Telecommunications Firms in Nigeria. The survey research design was adopted in the study. The study had a population of 181 and was treated as census study. The primary instrument used in data collection was questionnaire. Two firms, Airtel and MTN were involved in the study. The study made use of the survey research design and achieved 61.38% response rate. Data analysis was done with multiple regression. The study revealed an adjusted R2 of 0.723 which implies that about 72.3% of the variables of Porter’s Five Forces studied when combined will account for about 72.3% changes in competitive advantage in telecommunications firms in Nigeria. Specifically, Buyers’ Bargaining Power (Beta = 2.981, t= 4.785, P< 0.05); Current Rivalry (Beta = 1.003, t= 2.145, P< 0.05); Threat of Substitute (Beta = 1.064, t= 2.011, P< 0.05) and Threat of New Entrant (Beta = 3.138, t= 3.017, P< 0.05) were all significant in influencing competitive advantage among telecommunication firms in Nigeria. However, Suppliers Bargaining power (Beta = 1.372, t= 1.847, P> 0.05). had no significant influence. It was concluded that Buyers’ Bargaining Power, Current Rivalry, Threat of Substitute and Threat of New Entrant were the key forces that influence competitive advantage among telecommunication firms in Nigeria, while Suppliers Bargaining power was weak and therefore, not capable of influencing competitive advantage among telecommunications firms in Nigeria. It was recommended that telecommunications companies in Nigeria should pay close attention to Buyers’ Bargaining Power and strategize on satisfying customers, meeting their needs and retaining their patronage; continuously monitor their competitors, launch aggressive campaigns, provide loyalty programmes and provide appropriate strategic response, strategize on retaining their customers and making difficult for new telecommunications firms to birth in the country; should ensure that their actions and policies do not cause their customers to switch to other brands but influence customer loyalty, in order improve their competitive position.

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Section: Discussion Of Findingsmentioning

confidence: 99%

Porter’s Five Forces and Competitive Advantage of Telecommunications Firms in Nigeria

Umoh¹,

Umana²,

Udoh³

2023

EJLPSCM

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“…Both scenarios result in lower profits for producers (Ryu, 2018). Buyers exert strong bargaining power when: Buying in large quantities or control many access points to the final customer, only few buyers exist, switching costs to other supplier are low, they threaten to backward integrate, there are many substitutes, and buyers are price sensitive (Okolo, 2019).…”

Section: Porter's Five Forces Frameworkmentioning

confidence: 99%

Porter’s Five Forces Influence on Competitive Advantage in Telecommunication Industry in Kenya

Mugo

2020

EJBSM

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Purpose: Competition is at the core of existence of firms. This determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Many firms have performed poorly in a competitive environemnt due to failure to analyse and strategise on the Porter’s Five Forces, regardless of the industry sector. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. The purpose of the study was to investigate the influence of Porter’s Five Forces on competitive advantage in telecommunication industry in Kenya. The study aims at establishing the extent to which barriers to entry, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers and substitute products influence competitive advantage of telecommunication industry in Kenya. Methodology:The study adopted desktopresearch. Specifically, the paper identified documentary evidence in the form of already completed studies that focused on influence of porters five forces on competitive advantage both locally, regionally and globally. Findings:The study findings indicated that there was threat of new entrants in the teleommunication industry in kenya due to presence of various competing firms. In addition, although the suppliers in the industry had formed associations to negotiate prices with the input providers, the buyers bargaining power was high. The firms had to strategize on how to attract and retain the customers to avoid shifting from one company to the other. Findings on bargaining power of buyers of mobile phone providers indicate that, firms have spent time and energy in ensuring their customers are well protected and incentivized so as to stick to their respective mobile networks. Similarly, findings on intensity of rivalry, indicate that to strategize and win in this highly competitive industry, product differentiation, process innovation, product innovation and technological innovation are some of the strategies the companies use to stay ahead. Findings on threat of substitute products indicate that, the industry has a number of substitutes that can highly influence the profitability of these companies. The study concludes that porters five forces framework indeed influenced performance of telecommunication firms in Kenya. The study also concludes that the threat of new entrants applies to the mobile phone providers in the Kenyan Telecommunication industry due to the presence of various competing organizations. These organizations are offering similar products and services such as mobile money transfer services, handheld devices, airtime and accessories. Unique contribution to theory, practice and policy The study recommends that the telecommunication firms should keep monitoring their business environment so as to structure the appropriate strategies to keep up with competition and technological changes.

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“…However, different points are perhaps taken advantage of, such as monetary, authoritative execution, representative responsibility, and corporate standing. And brand separation, which can quantify CSR exercises' achievement [23].…”

Section: Introductionmentioning

confidence: 99%

“…A few experimental examinations are introduced in this segment on limit building, preparing, or labor advancement on authoritative execution. Okolo [23] researched the effect of corporate social obligation (CSR) procedures on purchaser support of the media transmission industry: A MTN experience in Enugu State. It explicitly plans to decide the impact of the MTNF Science and Technology Scholarship Scheme as a CSR technique on the purchaser support of MTN and evaluate the impact of the MTN Foundation Restructured Schools Connect Project as a CSR methodology on the corporate picture of MTN.…”

Section: Introductionmentioning

confidence: 99%

Influence of Corporate Social Responsibility on Business Evaluation of Mobile Communication Network MTN in Nigeria

Okokpujie¹,

Odigilia²,

Okokpujie³

et al. 2022

IJSDP

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The sustainability of any telecommunication industry lies in the environment, workforce, human development, and community development. This research assessed the effect of corporate social responsibility on the business evaluation of MTN Nigeria, Abuja. The study employed a descriptive survey research design—the population of this study comprised entire staff members of MTN Nigeria Abuja. A sample of 100 members of staff was used in this study using the convenience sampling technique. The primary data was employed to gather information from MTN, Abuja staff. The data collected were subjected to statistical analysis, using frequency and percentage. The hypothesis formulated for the study was analyzed using chi-square statistics at a 95% confidence level. The study found that the Corporate Social Responsibility (CSR) activities of MTN improved and significantly affected the business performance of MTN Nigeria. CSR tasks were recommended to be very organized and executed to have the most extreme effect. Additionally, corporate associations ought to strengthen deeds to educate the general culture on their essential responsibilities, different accountabilities to different associates, and functional/monetary limits.

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Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

Cited by 7 publications

References 36 publications

Porter’s Five Forces and Competitive Advantage of Telecommunications Firms in Nigeria

Porter’s Five Forces and Competitive Advantage of Telecommunications Firms in Nigeria

Porter’s Five Forces Influence on Competitive Advantage in Telecommunication Industry in Kenya

Influence of Corporate Social Responsibility on Business Evaluation of Mobile Communication Network MTN in Nigeria

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