Impact of COVID-19 anxiety on functional foods consuming intention: role of electronic word of mouth

Nguyen, Thuy Thu; Phan, Hoa Thi Thanh

doi:10.1016/j.heliyon.2022.e11344

Cited by 9 publications

(7 citation statements)

References 40 publications

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“…The analysis demonstrated the significant partial mediation role of the information about COVID-19 in the influence of PMT threat and coping appraisal components and HB on CB (perceived vulnerability—role of media—post-COVID-19 BFB consumption behaviour, β = 0.021, p = 0.026; perceived severity—role of media—post-COVID-19 BFB consumption behaviour, β = 0.033, p = 0.003; perceived self-efficacy—role of media—post-COVID-19 BFB consumption behaviour, β = 0.018, p = 0.020). Nguyen and Phan [ 82 ] also reported that electronic word-of-mouth information mediated the relationship between COVID-19 virus anxiety and functional food consuming intention.…”

Section: Discussionmentioning

confidence: 99%

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Dimitrova

Ilieva

2023

Behavioral Sciences

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This study investigates the predictors and mediators of branded functional beverage consumption behaviour (CB) within the Gen Z demographic group in Bulgaria. An integrated model based on two widely known psychosocial theories was developed to examine the relationships between the consumers’ personal values within the value–belief–norm theory and the components of the protection motivation theory (PMT). The conceptual framework included two more influencing factors whose impact had not been researched in depth in previous studies concerning CB—namely, the role of media (RM) and branded functional beverage health benefits (HB). An empirical survey based on 435 Gen Z members aged between 16 and 26 years was conducted. Structural equation modelling was used to analyse the proposed hypotheses. The results revealed that the consumers’ personal values were significant predictors of the PMT threat and coping appraisal components, which, in turn, had a significant positive impact on CB. CB was not directly affected by the branded functional beverage health benefits but was indirectly influenced by the HB via purchase intention toward functional beverages and RM. The study highlighted the important role of RM, which directly and indirectly affected CB. The theoretical and practical implications were discussed, and recommendations were given for raising Gen Z’s awareness of the benefits of functional beverages and increasing their consumer acceptance.

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Section: Discussionmentioning

confidence: 99%

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Dimitrova

Ilieva

2023

Behavioral Sciences

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“…The unprecedented outbreak of COVID-19 has drastically impacted people’s daily lifestyles and eating habits, especially the patterns by which people purchase and consume their food [ 67 ]. Previous studies have found that cognitive emotions caused by COVID-19 positively direct people to be more health-conscious and seek healthy foods [ 68 , 69 , 70 ]. For instance, Hu et al [ 69 ] found that consumers’ fear of COVID-19 has a positive influence on their health concerns.…”

Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

“…This study also highlighted the strong positive relationship between the level of intolerance of uncertainty of COVID-19 and purchase intention toward green products. Similarly, Nguyen and Phan [ 70 ] showed that consumers in Vietnam with a high level of COVID-19 anxiety presented high degrees of health consciousness and purchasing intention of functional foods. Brata et al [ 71 ] revealed that the pandemic has accelerated individual’s interest in organic food products’ attributes and values, as organic foods are generally regarded to be safer, healthier, and more pro-environmental than conventional foods [ 36 ].…”

Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

Factors Influencing Consumers’ Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China

Mou

Meng

et al. 2023

Foods

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During the evolutionary phases of the COVID-19 pandemic, consumers’ eating habits and spending behaviours have progressively shifted to the pursuit of the safer and healthier food products, such as organic food. Therefore, this study investigated the factors affecting Chinese buyers’ organic food continuous purchase intentions (CPI) during the post-pandemic era. To better adapt to the current consumption context in China, this study proposed a modified TPB framework (M-TPB), by replacing subjective norms with Chinese cultural variables, such as face consciousness and group conformity, and adding constructs of perceived value of organic food (PVOF), health consciousness, and the impact of COVID-19 (IOC). Convincingly, experimental results from a structural equation model analysis of 460 usable responses indicate that M-TPB has superior explanatory power (R2 = 65%) compared with the TPB model (R2 = 40%) for explaining organic food CPI during the post-pandemic period. The path analysis demonstrated that perceived behavioural control, attitude, face consciousness, group conformity, health consciousness, IOC, and PVOF had substantial positive effects on CPI, while subjective norms were not significantly related. Moreover, IOC exhibited a positive and significant relationship with health consciousness and PVOF. These findings can be useful for stakeholders in the Chinese organic food industry to generate timely promoting strategies during the post-pandemic period.

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“…A nutritionally sound diet serves as the fundamental cornerstone for augmenting performance [3]. Customers aspiring to achieve peak sporting performance must prioritize their nutritional intake, as substantiated by the research of Nguyen and Phan [4]. To attain optimal results, they necessitate a meticulously planned and nutritionally balanced diet, aligning with the vitamin and mineral requirements commonly observed in athletes.…”

Section: Literature Review: the Nexus Of Nutrition Health And Sportin...mentioning

confidence: 99%

Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape

Chen,

Zhu,

Zhang

2023

AEMPS

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The burgeoning Chinese market for healthy light food products and services is witnessing a significant increase in sales. With a growing number of operators eager to enter this industry and expand their market share, the competition has become increasingly fierce. However, the current Chinese fair food market is saturated with homogeneous commodities, making it imperative to explore strategies for differentiation. In light of this context, this study investigates various factors that may influence consumer behavior in the nutrition customization services market using multinomial logistic regression. Furthermore, cluster analysis is employed to profile potential customers. Our data analysis reveals a significant association between expenses related to physical training and the intention to consume customized light food products. This paper offers valuable insights to practitioners in related industries, aiding them in formulating effective market strategies for the future.

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Impact of COVID-19 anxiety on functional foods consuming intention: role of electronic word of mouth

Cited by 9 publications

References 40 publications

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Factors Influencing Consumers’ Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China

Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape

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