Impact of Covid-19 on Sponsorship Marketing

Abstract

Due to Covid-19, every expert in the industry is predicting the future. Some researchers are expecting changes in the market-place. However, the scorching issue is the impact of Covid-19 on existing sponsorship contracts. In the Marketing domain, accountability of sponsorship and its Return on Investment is a widely discussed topic. A domain that was already facing issues of accountability and measurement of the Covid-19 crises further enhanced the ambiguity. For sponsorship beside measured the celebrity selection parameters for products and services are also changing. Due to the Lockdown and popularity of other platforms such as YouTube and Tik Tok, the influencers are coming from other areas besides movies, TV shows, and sports. In the research papers, the author has investigated recent developments in sponsorship and provide their perspective based on literature about the impact of Covid-19 on sponsorship Marketing. In the end, the paper also provides recommendations from Practitioners to handle existing contractual obligations of sponsorship.

Implementing Flexible Systems in Doctoral Viva Defense Through Virtual Mechanism

“…Few Governments across the world have announced that potgraduate students are permitted to visit their campuses, however, certain borders still remain closed. In this situation, the HEI has to take measures to conduct the final examination, oral examination, assessments through online, i.e., virtually (Dastisheh & Raju, 2020).…”

“…Lastly, to avoid any ambiguities in theft or misuse of data, it is advised to encrypt the entire proceedings. Recent claim that Zoom platform is unsafe is due to the fact that it is not encrypted (Dastisheh & Raju, 2020). Their paid-versions are encrypted.…”