Impact of Covid 19 Pandemic on Digital Marketing

Abstract

Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brands. It has been identified that some MSME are impacted through the digital marketing process after covid19 situation. The literature review of this study has been contributed on the function of digital marketing in basic feature of business development. It imposes the culture and method on service growth to move forward the improvement in business. The methodological approach of the study has been included with the followed design and philosophical aspect that helped this research to meet its every objectives. Role of digital marketing on financial performance of some organisations and the implications of the digital transformation model has been identified to be the most important aspect regarding the covid19 situation. KEYWORDS: Covid-19 pandemic, Digital transformation, Social media marketing, E-commerce enhancement, financial performances, Digital transformation model