IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT  ON CUSTOMER SATISFACTION AND LOYALTY:  A STUDY OF TELECOM COMPANIES IN J&amp;K

,; -, Danish Iqbal Raina; -, Dr. Dil Pazir; ,

doi:10.18843/rwjasc/v8i4/14

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2021

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“…Furthermore, customer relationships are built on combining people, processes, and technology at various levels of the organization to better understand customer needs with value as a primary concern. Thus, the application of customer relationships is to maximize customer satisfaction and retention to build lasting relationships (Raina, 2017). Companies can focus on customer relationship-based strategies when an economic crisis occurs, which results in a decrease in communication and marketing budgets (Papasolomou et al, 2016).…”

Section: Networkmentioning

confidence: 99%

Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia

Primadana

Ramdani

Sahara

et al. 2021

JSPI

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The purpose of this study is to understand transformation drives using past research as the basis of argument on every variable with business performance as the measurement standard. The research using deep searching of journal databases, the output is conducting a conceptual framework. The transformation drivers in our conceptual framework have six factors namely organization, technology, consumer behavior, financial, external support, and network with the measure of success of that transformation drives using business performance. The result is that the past research supports all the purposes of points in the variable that can positively contribute to business performance.

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Section: Networkmentioning

confidence: 99%