* affiliation when research was conducted
DISCLOSURESMichael Chernew and Mark Fendrick provide consulting services to Hewitt Associates LLC and ActiveHealth Management related to value-based insurance design, and accept consulting fees and speaking honoraria related to value-based insurance design. Allison Rosen is employed by the University of Michigan's Center for Value-Based Insurance Design. Wegh, Rosenberg, and Juster are employed by ActiveHealth Management, which provides consulting services to employers, health plans, and pharmacy benefit managers. Shah is no longer affiliated with ActiveHealth Management. The study referred to in the JMCP editorial and this letter was supported by GlaxoSmithKline and Pfizer, and the Center for Value-Based Insurance Design lists 6 pharmaceutical manufacturers as supporters.All authors were responsible for the study concept and design of this response to an editorial. All authors shared equally the data analysis, data interpretation, writing, and revision.