Impact of digital transfromation on green transformation of business in Japan

Abstract

Today technology plays a crucial role for the success of companies, and digital transformation helps business to achieve environmental sustainability and to adapt to market changes. This article examines the significance of digital transformation for Japanese companies in achieving of green transformation. Green transformation attracts the attention of Japanese companies as a strategy for corporate growth and competitiveness. In addition, green transformation is seen as an opportunity to create new business models applying the experience of digitalization and digital transformation. The green transformation process is observed on the cases of Japanese companies and shows that Japanese business often consider green transformation as a tool to improve energy efficiency and reduce carbon dioxide emissions.