Heart transplantation is the most effective therapy for patients with Stage D heart failure with a median life expectancy of about 10-15 years. Unfortunately, many patients die on the waiting list hoping for a chance of survival. The “life boat” cannot rescue everyone. Over a decade, the donor pool has remained relatively stable while the number of heart transplant candidates has risen. Potential recipients often have many co-morbidities and are older since the criteria for heart transplantation has few absolute contraindications. Women, Hispanics, and patients with restrictive heart disease and congenital heart disease are more likely to die while awaiting heart transplantation than men, White patients, and those with either ischemic or dilated cardiomyopathy. To better match the market we need to 1) increase the donor pool, 2) reduce the waitlist, and 3) improve the allocation system. This review article addresses all three options comparing strategies in the United States to those in other countries.