Impact of Entrepreneurial Marketing Dimensions on Competitive Advantage of Small and Medium-Scale Enterprises in Plateau State, North Central Nigeria

Abstract

Small and medium scale enterprises (SMEs) are known for creating jobs and boosting the economic development of both developed and emerging countries, they are essential to national development, innovation and social inclusion. Therefore, there is an increasing need to address the poor performance of SMEs in Nigeria due to the high rate of failures and their inability to compete favorably with large firms, and the adoption of entrepreneurial marketing practices provides a win-win situation for the enterprise and its stakeholders. The need to investigate how entrepreneurial marketing strategies would improve organization competitiveness in the SME sub-sector is therefore necessary. In order to examine the relationship between entrepreneurial marketing strategies (change driving, bootstrapping, and calculated risk) and competitive advantage in Nigeria's SMEs, this study employed a quantitative approach, owners and managers of SMEs in Plateau State, North Central Nigeria, received questionnaires. 286 owners and managers in all took part in the study. With the aid of SPSS Version 26, multiple regression analysis was used to examine the acquired data. Based on the analysis, the study found that risk taking had a weak link with competitive advantage, change driving and bootstrapping had a strong relationship.

Strategi Meningkatkan Profitabilitas Dengan Memakai Penjualan Berbasis Digital Pada Usaha Mikro Kecil Menengah (UMKM) Di Kota Medan

“…Terdapat sedikit bukti empiris tentang peran pemasaran digital terhadap kinerja Perusahaan (Berthon et al, 2012;Fauzi & Sheng, 2022;Jung & Shegai, 2023). Secara kontekstual, ada penelitian terbatas yang berfokus secara eksklusif pada pengaruh pemasaran digital terhadap kinerja kinerja penjualan (Gontur et al, 2017(Gontur et al, , 2018Opeyemi et al, 2018). Menariknya, pencarian menunjukkan kurangnya literatur tentang pengaruh pemasaran digital dan kinerja UMKM.…”

The Impact of Organizational Ambidexterity on Competitive Advantage at Jordanian Commercial Banks

“…Competitive advantage expresses the ability of organizations in all sectors to meet customer needs with regard to services and provide them with high quality and provide a return on investment to achieve long-term growth and development and reach the desired goals. This applies to the services sector under study, which is the commercial banking sector, so an organization distinguishes itself from its competitors when it is able to possess unique and distinctive characteristics that make the customer relate to it (Gontur et al, 2023). Consequently, the study problem may be expressed as the following primary question: What is the impact of Organizational Ambidexterity (Exploration of opportunities, Exploitation of opportunities, Flexibility in structure) on Competitive Advantage at Jordanian commercial Banks?…”