“…Some studies have shown a positive relationship between environmental performance and firm performance, for example, Aragón-Correa, Hurtado-Torres, & García-Morales (2008), Klassen and McLaughlin (1996), Nakao, Amano, Matsumura, Genba, & Nakano (2007), and Russo and Fouts (1997). Other studies such as Cordeiro and Sarkis (1997), Wagner (2005), Walley and Whitehead (1994), and Watson, Klingenberg, Polito, & Geurts (2004) argue that there is a conflict between competitiveness of firms and their environmental performance and show a negative relationship. The existing literature therefore provides a mixed message to business managers, policy makers and other stakeholders who are interested in protecting the environment through promoting corporate responsible behaviors (Zeng, Meng, Yin, Tam, & Sun, 2010).…”