Impact of Exposure to Mass Media on Utilization Modern Contraceptive Among Adolescent Married Women in Ethiopia: Evidence from EDHS 2016.

Abstract

IntroductionMore than one billion of world population was adolescent age group. Adolescent are high risk of unwanted pregnancy related to pregnancy is preventable. This complication can be preventing by use of family planning method. One of the challenges to use family planning was lack of information about contraceptive.ObjectiveThe objective of this study was to assess the impact of mass media on use of modern contraceptive among adolescent in Ethiopia, 2016 E.C.MethodsThis study conducted based on Ethiopia demographic and health survey 2016 data which was cross-sectional study design. EDHS adolescent married women sample size used was 588. The data were analyzed using propensity score matching and recursive biprobit probit model to determine impact and factor associated with mass media exposure on modern contraceptive utilization.ResultThe magnitude of modern contraceptive utilization among adolescent married women age group 15-19 years was 31.8 %. Expose to family planning message has 16.8%, 13.2%, 17% and 21.9% more likely to use modern contraceptive than unexposed to mass media message. In this study significant factor affect modern contraceptive use include exposure to mass media message family planning, residence, wealth index, exposed to TV message, radio message and magazine message.ConclusionsThis study shows magnitude of contraceptive utilization was low and it might be due to lack of information about family planning. Therefore policy maker and concerned body should consider mass media to integrate family planning program.

Exposure to mass media family planning messages and associated factors among youth men in Ethiopia

“…The study pointed out that youths with educational status from primary to higher education are more likely to be exposed to family planning messages than those who have no education. This is in line with other studies conducted in Africa [ 21 , 22 ]. The possible explanation might be that educated youths are at a higher chance of accessing media as most of them are usually live in the urban area in Ethiopia and can read family planning messages potentially transmitted through magazines/newspapers [ 24 ].The finding indicates that education is a versatile tool to involve men in family planning and to achieve desired demographic impact.…”

Spatial distribution, magnitude, and predictors of high fertility status among reproductive age women in Ethiopia: Further analysis of 2016 Ethiopia Demographic and Health Survey

“…reproductive health services [24,25]. In addition, most participants who lived in these regions were exposed to the media.…”

Modern contraceptive utilization and associated factors among younger and older married youth women in Ethiopia: Evidence from Ethiopia Mini Demographic and Health Survey 2019

“…As well, the number of living children in a household, parity, family size, and births in the last three years affect modern contraceptive utilization [14,31,33]. Knowledge of family planning and access to media (TV or radio) strongly determined the use of contraceptives [34][35][36]. At the community level, factors like region, place of residence, community-level education, community-level religion, and community-level wealth are factors associated with modern contraceptive utilization [29,33,37,38].…”