Impact of External and Internal Circumstances in Managing Medical Services

Abstract

In recent years, quality management of medical services has been adopted by many medical institutions as a way to meet all the requirements for healthcare activities. In a dynamically changing environment, it is crucial to identify appropriate tools to manage change and its impact on the quality of services offered. The aim of this study is that through the proposed PESTLE method in the scope of a QMS according to the requirements of ISO 9001:2015, each medical facility can easily determine the circumstances of the internal and external environment forming its context to ensure the quality of medical services provided in accordance with its mission and vision of sustainable development.