Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Chatterjee, Swetarupa; Sreen, Naman; Sadarangani, Pradip; Gogoi, Bidyut Jyoti

doi:10.1080/08911762.2021.1996670

Cited by 34 publications

(15 citation statements)

References 95 publications

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“…Green consumption value is also positively associated with reasons for purchasing green products, and attitudes toward green product purchase which, in turn, has a positive effect on green purchase intention (Chatterjee et al, 2021).…”

Section: Moderating Effect Of Green Valuementioning

confidence: 97%

“…Wang and Zhou (2019) point out that environmental values can indirectly affect ecological consumption behavior through environmental attitudes. Green consumption value is also positively associated with reasons for purchasing green products, and attitudes toward green product purchase which, in turn, has a positive effect on green purchase intention (Chatterjee et al, 2021).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

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Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

Chaihanchanchai

Anantachart

2022

Bus Strat Env

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Green purchase behavior is evolving and is of growing interest to academic and business circles. To encourage the adoption of green products, it is important to identify moderators that can enhance the consistency between attitude and behavior in the consumption of green products. Within this scope, the moderating effect of psychological factors, that is, green value and environmental knowledge on the link between green purchase attitude and behavior, is investigated. More specifically, this study proposed that green value and environmental knowledge simultaneously moderated the effect of attitude on behavior in relation to green purchase. A data set of 447 samples in Thailand collected through a personal survey method was analyzed. The results from Hayes' PROCESS technique shows that attitude toward green purchase is a weak predictor of green purchasing behavior. However, with low degree of green value and high degree environmental knowledge, green purchase attitude elicited the strongest effect on behavior.

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Section: Moderating Effect Of Green Valuementioning

confidence: 97%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

Chaihanchanchai

Anantachart

2022

Bus Strat Env

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“…Natural resource depletion, climate change, population expansion and unsustainable consumption patterns continue to wreak havoc on the ecosystem across the world (Tukker et al, 2010;Kumar and Yadav, 2021;Chatterjee et al, 2021;Bıçakcıo glu, 2018). According to Chen and Chai (2010) unsustainable purchase behaviors of consumers contribute to between 30% and 40% of environmental harm, trash and extra wastage in urban living, which is Consumer xenocentrism and behavior…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

Ghaffar

Zaidi

Islam

2023

MEQ

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PurposeUnsustainable spending patterns of consumers directly contribute to 30–40% of environmental degradation, mainly in waste. Packaging is a vital part of responding to the main challenges of sustainable food consumption on the global stage. This study aims to investigate how environmental concern and trust in sustainable producers impact the sustainable consumption behaviors of consumers via the mediation of consumer xenocentrism and the moderation of eco-label and country of origin (COO) of buying sustainable packaged foreign food brands.Design/methodology/approachThis study employed a quantitative method. The authors used Smart PLS 3.0 structural equation modeling (SEM) technique for data analysis. Data from the participants were collected through the convenience sampling technique. A total of 343 valid responses were received.FindingsThe results indicate that xenocentrism is an emerging behavior among Pakistani consumers. The authors found that a high degree of environmental concern and trust in sustainable producers are the antecedents of consumer xenocentrism, which leads to sustainable consumption behavior.Research limitations/implicationsThis research highlights the importance of customers’ xenocentric attitudes that lead to sustainable consumption behavior. The research findings provide vital information for researchers, policymakers, academics, practitioners, industry professionals, brand managers and top management, especially in designing the environmental sustainability framework. Although the findings support theory of planned behavior (TPB), future studies can contrast different theories’ contributions to sustainable consumption behavior improvement. Also future researchers may analyze the impact of culture on the association between sustainable consumption and consumer attitudes toward environmental concerns and trust in sustainable producers.Originality/valueThis research contributes to practice and theory, as consumer xenocentrism is a relatively unexplored area of research in developing countries. To the best of the authors' knowledge, this study is the first to examine consumers’ xenocentric attitudes to sustainable consumption empirically.

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“…Retailers encourage sustainable consumption through various initiatives, such as behavioral nudging, developing return schemes for used products, providing charging stations for electric vehicles (Deshmukh & Pearce, 2021), reducing plastic bag usage (Musa et al, 2013), and selling green products (Chatterjee et al, 2022). However, there’s always a debate about whether these initiatives encourage sustainable consumption (Hammer et al, 2012; Kramarz et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Developing a Framework of Sustainable Consumption in Retailing Contexts

Saha

Jebarajakirthy

Sreen

et al. 2023

Australasian Marketing Journal

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Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers’ various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.’s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.

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Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Cited by 34 publications

References 95 publications

Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

Developing a Framework of Sustainable Consumption in Retailing Contexts

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