Impact of Green Entrepreneurial Orientation and Green Human Resource Management Practices on the Sustainable Performance: Mediating Role of Green Supply Chain Management in Manufacturing Pakistan

Abstract

Purpose: This study examines how green human resource management and entrepreneurial orientation affect Pakistani manufacturing firms sustainability performance. The study also examines how green supply chain management mediates sustainable company performance and green entrepreneurship Design/Methodology/Approach: This study analyzed employees data from 340 registered manufacturing using random sampling. Exploratory and quantitative research uses structural equation modelling and partial least square methods to examine data. Findings: Our key findings are following, Green HR management at first performance. secondly, green entrepreneurial mentality boosts sustainability performance of the manufacturing sector. The third green supply chain management pillar promotes green entrepreneurship and sustainable business performance. The research takes a fresh approach to sustainable performance theory, green human resource management, and green entrepreneurial strategy. Implications/Originality/Value: The study shows that green supply chain management may improve sustainability by promoting green entrepreneurial attitude and green human resource management. Management implications and future suggestions are found in the research.