Impact of “High Quality, Low Price” Appeal on Consumer Evaluations

Shirai, Miyuri

doi:10.1080/10496491.2015.1088922

Cited by 37 publications

(28 citation statements)

References 39 publications

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“…Azam et al (2012) findings can confirm that satisfaction is a statistically significant factor influencing the consumer intention to purchase online. Results similar to this were also obtained in an earlier study by Shirai (2015), who found that online shoppers were very satisfied with convenience, product quality, value and variety.…”

Section: E-satisfactionsupporting

confidence: 88%

“…Recent research in this area expresses that price and promotion are no longer one of the main appeals when it comes to customer purchase decisions (Shirai 2015). There is a higher number of sophisticated customers who would prefer to pay a higher price to online retailers who along with their product, deliver a high quality of e-service (Zhang et al 2014).…”

Section: E-satisfactionmentioning

confidence: 99%

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An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail

Merritt

Zhao

2020

Administrative Sciences

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There have been significant changes evident across the retail sector over the last 20 years, which have been primarily influenced by technological advancements. These changes have forced many retailers to rethink their business models and utilise a combination of both brick and mortar stores and online domains to present an integrated shopping experience. In order to gain an understanding of how customer satisfaction is increased through omni-channel retailing, we collected data through survey research, specifically through semi-structured interviews and questionnaires. In order to generate concise and accurate findings, the data were analysed using thematic analysis. From this analysis, three themes were generated. The first theme explores the reasoning behind preferred shopping methods and what influences these customers’ purchase methods. The second theme explores customers’ personal preference and investigates the potential of using virtual reality as a method for increasing customer satisfaction. Finally, the third theme looks into utilising interactive technology to create a diversified user experience. This theme explores the potential of utilising a communication platform for customers and also designing a tangible interface for disabled customers. This study has opened up an opportunity for future research and has outlined potential design insights in how to improve customer experience and customer purchase intentions.

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Section: E-satisfactionsupporting

confidence: 88%

Section: E-satisfactionmentioning

confidence: 99%

An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail

Merritt

Zhao

2020

Administrative Sciences

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“…In some situations, consumers prefer to pay low price to some quality. Those consumers are classified as value-conscious consumers (Shirai, 2015).…”

Section: Review Of Literaturementioning

confidence: 99%

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Salem

2019

Global Business Review

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The main purpose of this study is to examine the antecedents of brand loyalty in the context of fast fashion industry. This study also highlights the role of social media (SM) marketing on value consciousness (VC), brand love (BL) and brand consciousness (BC). A self-structured questionnaire survey method was employed to collect data from 240 customers in Malaysia. Statistical analysis is performed based on the PLS-SEM approach to analyze the data. The results reveal that SM marketing has a significant effect on BC and BL in the fast fashion industry. The result demonstrates that SM has indirect positive impact on different stages of brand loyalty through BL and BC. This study is the first that investigates the impacts of social network marketing activities, VC, BL and BC on stages of brand loyalty. The findings can help marketers develop effective marketing strategies in order to build brand loyalty especially in the fast fashion industry.

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“…Thus psychological distance reflects how far individuals perceive a stimulus to be from their psychological space. Distance calculations are spontaneous, even without explicit instruction (Alter & Oppenheimer, 2008;Bar-Anan, Liberman, & Trope, 2006;Shirai, 2015;Yoon, Kim, Beltis, Logan, & Subramanian, 2018). CLT has been applied to diverse research contexts such as sensory effects on brand extensions (e.g., Amit, Algom, & Trope, 2009;Lee et al, 2014), language choices for marketing communication (Semin & Smith, 1999), store location choices (Khan, Zhu, & Kalra, 2011), banner ad selection (Jeong & King, 2010) and fluency of information processing (Alter & Oppenheimer, 2008).…”

Section: Processing Fluencymentioning

confidence: 99%

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

Kim

Corner

et al. 2019

Journal of Promotion Management

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In two studies, the authors reveal how consumers react to marketing messages when two commonly used promotional tactics-price discounts and advertising messages-are synergized. Building on construal level theory, Study 1 shows how dollar-off discount framings ("Buy 2, get $10 off") trigger low-level construal, while percent-off discount framings ("Buy 2, Get 50% off") activate high-level construal. Study 2 demonstrates that congruent levels are matched when dollar-off discount appeals are paired with attribute appeals and when percent-off appeals are paired with benefit appeals, leading to more effective marketing communications.

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Impact of “High Quality, Low Price” Appeal on Consumer Evaluations

Cited by 37 publications

References 39 publications

An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail

An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

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