Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode

Abstract

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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance

“…As Samiee et al (2003) noted, prior research on international business suggests that larger firms are more likely to expand into foreign markets and to have a standardized worldwide image (e.g., Grubaugh 1987;Melewar and Saunders 1999). In addition, work on foreign market entry suggests that large firms are more prone to prefer wholly owned subsidiaries, partly to ensure that their general corporate strategy is carried out uniformly (Erramilli and Rao 1993;Kwon and Konopa 1993). At the subsidiary level, it can be argued that it is similarly likely that larger firms will be more prone to engage in closely coordinated activities.…”

Path dependence view of export behaviour: A relationship between static patterns and dynamic configurations

“…Eden (2009), in a review of the role of the literature on time to internationalisation, stated: ''Location and entry mode decisions are not independent of one another'' (p. 536). For example, several researches have analysed the influence of country characteristics on entry mode decisions (Erramilli & Rao, 1993;Kwon & Konopa, 1993;Stray, Bridgewater, & Murray, 2001).…”

Managerial Practices of Political Risk Assessment in Jordanian International Business

“…In addition, there might well be multiple centres of political risk assessment (PRA) in a single firm or the responsibility to assess political risk may be assigned informally to some personnel. Moreover, general managers are, according to Kwon andKonopa (1993), Pahud De Mortanges andAllers (1996) and Oetzel (2005), more capable of accurately commenting on their firms' approaches to PRA than chairpersons.…”