Impact of information processing on purchase intention in new energy vehicle product harm crises

Abstract

Within the increasingly complex and changeable market environment of new energy vehicles, consumers' attention to product safety has increased significantly, and higher, updated requirements are put forward at the level of product safety. Simultaneously, a product harm crisis, which often entails product recalls, can lead to consumer concerns regarding product specifications and security. Based on the heuristic‐systematic model, this study verified the effect of information processing on the vehicle purchase intention of consumers during crisis situations and conducted an empirical study through questionnaires and structural equation modelling. The data obtained in this study presents the following relationships: (1) risk perception has a significant and positive influence on information search and systematic processing but a negative influence on heuristic processing; (2) heuristic processing and systematic processing have a significant and positive influence on purchase intention; (3) information search has a significant and positive influence on heuristic processing and systematic processing. The study can offer a relevant basis and suggestions for risk communication of new energy vehicle enterprises, thereby fundamentally improving consumer loyalty.

The Influence of Cognitive and Emotional Factors on Social Media Users’ Information-Sharing Behaviours during Crises: The Moderating Role of the Construal Level and the Mediating Role of the Emotional Response

“…For example, Rahmani and Kordrostami [ 36 ] employed the HSM to investigate changes in consumers’ online shopping behaviours during the pandemic, revealing that consumers may have relied on heuristics for quick purchasing decisions which were less sensitive to pricing. Zhu et al [ 37 ] confirmed the impact of information processing on vehicle purchase intentions during crises, demonstrating that heuristic and systematic processing exert a significant and positive influence on purchase intentions.…”