“…Wernerfelt [1] theorised that resources were leveraged inside the firm and that each firm had a unique resource endowment [3]. These identified firm-specific intangible resources can be described as employee know-how [4,5], firm-specific tacit knowledge [6,7], human capital [8,9], innovation [10], customer relationships [11,9], firm reputation and organisational culture [12,13], social capital [14], entrepreneurial skills [15], business processes [16,17] and information technology [18,17]. In the past, several researchers [19] conducted research activities in order to offer practical contributions to executives and managers about their resource investment decisions by revealing the key determinants of firm success and their relative importance on performance.…”