Impact of Investor’s Profile on Investment Decisions - A Critical Study

Abstract

The study is conducted in western parts of Uttar Pradesh considering various categories of population characteristics & income characteristics to know the trends of investments and the influence of various profile characteristics of investors on their investment decisions. The study is of vital importance because of the fact that nothing much has been done to explore the impact of profile characteristics of investors on their purchase behaviour towards various instruments of investment. The analysis of collected information was done with the help of SPSS 16 software and significant findings were obtained. The analysis of the study clearly reflects relationship of investor's income profile, workexposure and qualification with their preference ofvarious investment options.