“…This increasing phenomenon of outsourcing non-core activities initiates the opportunity for new entrants in the market to fulfill the requirement of new services, especially in the area of logistics to improve overall operational efficiency (Hertz and Alfredsson, 2003;Hilletofth and Hilmola, 2010). Most of the manufacturing firms deal with logistics as a function that can be outsourced to logistics service providers due to the growth and complexity of today's supply chains (Christopher, 2016;König and Spinler, 2016;Ahmed and Huma, 2018). The specific responsibilities typically assumed by logisticians include inbound and outbound transportation, purchasing, demand management, order processing courier services, inventory management, materials handling, packaging, warehousing, distribution and return logistics, which can play pivotal role in competitive differentiation (Mentzer et al, 2001;Rabinovich et al, 1999;Sink and Langley, 1997;Stock and Lambert, 2001).…”