2021
DOI: 10.51995/2237-3373.v11i1e110001
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Impact of local and international sponsors on athletics race participants

Abstract: Running is a popular and convenient leisure physical activity. The most popular distance is the 5 km that accumulated 8.9 million records in 2018. Investments by companies in sponsorship around the world exceeded $ 65 billion (IEG, 2018). Increasing brand awareness is one of the main goals for companies to get involved in sponsorships. Most of the research on sponsorship has not been done from the participation-based sport perspective. Some results obtained remain contradictory and the dependency between the s… Show more

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