Impact of moderating role of green cultures over green environmental effects.

Abstract

The study examined the impact of green practices of human resources, empowered interaction capability and green innovation behavior over green environmental effects by moderating effects of green cultures. The research took chemical industry as population, and obtained 220 respondents working in chemical industry of Karachi city as sample. SPSS was used for statistical analysis and PLS4.0 was employed for SEM modeling. Therefore, the results revealed that there is a positive relationship between green practices of human resources, empowered interaction capability and green innovation behaviors of the human resources over green environmental effects by moderating effects of green cultures. This study aimed to provide theoretical and practical implications and insightfulness that how to promote green practices to ensure green environmental effects.