Impact of Motivation in the Sharing Economy and Perceived Security in Attitude and Loyalty toward Airbnb

Yang, Su-Jin; Sungsook, Ahn

doi:10.14257/astl.2016.129.36

Cited by 42 publications

(44 citation statements)

References 7 publications

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“…This finding is consistent with the findings of Yooh (2009) and Hallikainen et al (2018) [65,67]. Furthermore, this finding may partly explain the wide acceptance of the sharing economy in China, as typical Chinese people tend to have a low individualism disposition [79] that would strengthen the impact IT on PT, and PT on IPT, which makes trust-building in the sharing economy more effective in China. Thirdly, UAI and PDI also have a significant impact on the relationships between IT and PT, PT and IPT.…”

Section: Discussionsupporting

confidence: 90%

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A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

Shen

2018

Sustainability

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A sharing economy is developing rapidly worldwide, especially in China. Trust has been considered as a crucial factor in facilitating the practice of the short-term rental business, where hosts and renters are strangers. However, not only has the inherent trust-building mechanism of this newly emerged business model not been fully explored, but how cultural values affect the trust-building path also remains unknown. This study proposes a model of the trust-building mechanism in the sharing economy platforms, with three central modes—institutional trust, product trust, and interpersonal trust—and introduces national cultural values dimensions at the individual level as moderators to explore the impact on the inherent mechanism of trust-building on Airbnb. The data collected from 210 Chinese Airbnb consumers by survey provides support for the proposed structural equation model. The results show that institutional trust has a positive influence on product trust and interpersonal trust, and that product trust has a positive influence on interpersonal trust as well. For the moderating effect of cultural values, the relationship between the institutional trust and product trust is regulated by power distance (PDI), individualism (IDV), uncertainty avoidance (UAI), and long-term orientation (LTO), while the relationship between product trust and interpersonal trust is regulated by PDI, IDV, and UAI. This paper indicates that in order to foster trust in the sharing economy, practitioners should enhance institutional trust, product trust, and interpersonal trust synchronously, as these three modes of trust are positively inter-related; they must also be sensitive to local cultural value dispositions when conduct sharing business internationally.

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Section: Discussionsupporting

confidence: 90%

“…For example, as a renter, you can check the personal profile and comments of potential hosts before making a reservation. As a host, you can read the information and comments of the potential renters, as well as check the relevant social accounts and references [49,79].…”

Section: Institutional Trustmentioning

confidence: 99%

A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

Shen

2018

Sustainability

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“…Resultados semelhantes foram observados por So et al (2018) e por Sampaio et al (2018). De acordo com Yang & Ahn (2016), o prazer é um antecedente significativo da atitude em relação ao serviço do Airbnb.…”

Section: Sustentabilidadeunclassified

Determinantes da adesão aos serviços de mobilidade compartilhada: uma investigação empírica no contexto brasileiro

Santos

Nascimento

Neto

et al. 2019

urbe, Rev. Bras. Gest. Urbana

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Resumo Os serviços de mobilidade compartilhada (SMC) são uma alternativa inovadora de transportes nos centros urbanos. Sendo assim, utilizando-se de uma survey com 597 usuários, por meio de uma análise fatorial confirmatória, identificaram-se os determinantes do uso dos SMC no contexto brasileiro. Os benefícios econômicos, o prazer e a sustentabilidade são preditores da atitude e da intenção comportamental em relação aos SMC. Notou-se um relacionamento negativo entre reputação e atitude quanto aos SMC. Observou-se uma relação positiva entre atitude relativa aos SMC e intenção comportamental. Esses resultados contribuem metodologicamente para validar, no contexto brasileiro, uma escala de mensuração dos determinantes de adesão da utilização de SMC.

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“…As the sharing economy becomes widespread, several studies focusing on exploring the motivations influencing participation have been conducted [1], [11], [12], [13], [14]. However, many of these researches are exploratory in nature and yet to be tested quantitatively to support its applicability and generalizability.…”

Section: Review Of Related Literaturementioning

confidence: 99%

“…Economic benefits can be in a form of saving money and time. Moreover, reputation has been shown to be an important external motivational factor for sharing behavior [1], [14] , [21]. Many sharing economy platforms have built an online reputation system that enables and encourages participates to review and rate each completed transaction [22].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Investigating the Factors Influencing the Participation in Ride- Sharing: The Case of the Philippines

Limpin¹

2018

Proceedings of 2018 the 8th International Workshop on Computer Science and Engineering

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The sharing economy, which leverages information and communication technologies (ICT) for the sharing of assets and services, has made significant inroads in ASEAN countries, including the Philippines, which in 2015 became the first country to create and implement a regulatory framework for ridesharing through transportation network company (TNC) apps like Uber. However, despite its growing practical importance and wide acceptance in the country, there is a gap in the literature which focuses on motivational factors influencing the participation in sharing activities. Therefore, this paper employs a quantitative approach to investigate the people's motivation to engage in ride-sharing in the Philippine setting. The result of an online survey which gathered 215 responses from registered Uber users showed that people's attitude towards ride-sharing activities are positively influenced by some factors such as enjoyment, sustainability, reputation and economic benefits. However, the result also reveals that a positive attitude influenced by reputation and sustainability does not guarantee actual participation in ride-sharing. Moreover, people who have a positive perception towards ride-sharing may find themselves using the service. Further studies and implications on the improvement of ride-sharing services are discussed.

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Impact of Motivation in the Sharing Economy and Perceived Security in Attitude and Loyalty toward Airbnb

Cited by 42 publications

References 7 publications

A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

Determinantes da adesão aos serviços de mobilidade compartilhada: uma investigação empírica no contexto brasileiro

Investigating the Factors Influencing the Participation in Ride- Sharing: The Case of the Philippines

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