Impact of Nutritional Labeling on Consumer Buying Behavior

Prathiraja, P.H.K.; Ariyawardana, A.

doi:10.4038/sjae.v5i0.3475

Cited by 30 publications

(23 citation statements)

References 12 publications

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“…The findings of the study revealed that nutritional labeling had less influence in purchase decisions as far as young consumers were considered. Results were in contradiction to the findings of (Prathiraja & Ariyawardana 2003;Kempen et al 2011;Vyth et al, 2010) mentioning nutritional labeling having positive influence on purchase patterns.Out of the ten factors which initially converged after rotation in factor analysis, only three factors namely 'Nutritional Belief', 'Storage instruction & Information overload', and 'Exercise & Nutrition' emerged to be significant after t test and regression analysis results. These factors were mainly inclined outside the purview of nutritional labeling and purchase influence.…”

Section: Resultscontrasting

confidence: 56%

“…The present study examines young consumers' perceptions ,responses, towards nutritional labeling of food products particularly in South Indian context. Prathiraja and Ariyawardana (2003) mentioned nutritional labeling as an important function in providing pertinent nutrition information to customers. A study which was conducted at three super markets in Sri Lanka to recognize the market for nutritional labeling and the factors that persuade the consumer's willingness-to-pay for nutritional labeling indicated that gender, level of education and special dietary status had a positive effect and the household size had a negative effect on the willingness to pay for nutrition information.…”

Section: Introductionmentioning

confidence: 99%

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Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

Shekhar¹,

Raveendran²

2013

10.5267/j.msl

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The paper examines young consumers' responses towards nutritional labeling, it's information content and the importance of the functional characteristics of these labels as perceived by young consumers in making informed purchase decisions through personal interviews of 220 respondents using a structured questionnaire. Factor analysis was performed to identify the underlying dimensions among a set of nutritional labeling parameters using principal component analysis. Based on factor analysis, ten factors emerged. Regression analysis and t test indicated that, out the ten factors, only three factors namely 'Nutritional Belief', 'Storage instruction & Information overload', and 'Exercise & Nutrition' were significant. These factors were mainly inclined outside the purview of nutritional labeling purchase influence .It was thus concluded that nutritional labeling had less influence in purchase decisions as far as young consumers were considered. Findings of the study give practical insights on food labeling issues for the food processors and policy makers.

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Section: Resultscontrasting

confidence: 56%

Section: Introductionmentioning

confidence: 99%

Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

Shekhar¹,

Raveendran²

2013

10.5267/j.msl

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“…In our study, it has been shown to be a valid instrument to obtain information on the perceived utility of nutritional label for consumers [19], in particular with reference to the European context [20]. Several studies have highlighted the role of labeling in the decision-making process [21].…”

Section: Discussionmentioning

confidence: 99%

What Is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe

Gregori

Ballali

Vögele

et al. 2015

Journal of the American College of Nutrition

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Rationale: Nutrition labels on prepackaged foods have been widely advocated as a medium to foster healthier eating habits in the general population.Objective: The study is aimed at understanding how people value nutritional information on food labels, in particular for front-of-pack labeling.Methods: A phone-assisted survey of 7550 consumers in 16 European countries was conducted. People were asked about their opinion on nutritional information provided at different levels, from the media to public institutions, and their commitment to healthy behavior. The value of pack labeling was estimated using a willingness-to-pay (WTP) elicitation technique.Results: Older age groups (>45 years old), members of a larger family, people of low income or low education, and those who perceived themselves to be obese valued front-of-pack nutritional labeling. WTP estimates across all countries provided an average accepted added price of $4.32 to the overall yearly food expenditure (95% confidence interval, 3.33-3.68).Conclusions: Overall, perceived value of labeling is low. However, factors affecting the value for consumer of nutritional labeling appear to be strictly linked to the socioeconomic and health status of the respondents.

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“…Theseresults are in line with the study to determine consumer willingness to pay for nutritional labelling by Prathiraja and Ariyawardana (2003) and study examines the factors that influence consumers' perceptions or beliefs about food labels by (Nayga Jr, 1999).…”

Section: People Under Special Dietary Status or Being Vegetarianmentioning

confidence: 48%

Food Label Usage Among Residents of the Valikamam Area of Jaffna, Sri Lanka

2018

APJABSS

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Food consumption patterns of Sri Lankan citizens are changing drastically towards fast and junk foods within the last decade. As a consequence of adverse food intake, Sri Lankan population has undergone the risk of obesity, raised blood pressure, raised blood sugar level and deposition of bad cholesterol. Labels not only aid consumer choices, but they also guide him to healthy living by avoiding adverse intake. Now a days, many fast food restaurants and supermarkets sell modern sophisticated foods rushed into Jaffna and consumers are also attracted towards such places. The objective of this study is to identify the sociodemographic features and individual behaviors that influence the food label usage and to identify the consumer groups in order to find out the market for food labeling. A total of 158 respondents were interviewed in Valikamam DS division for this survey. In order to identify the key determinants of whether an individual reads food labels when buying a familiar product, 15 explanatory variables were analysed using logistic regression. Therefore, the study concludes that the determinants that influence whether an individual reads food labels when buying familiar product. These include Special dietary status, marital status, whether an individual reads nutrition panel of familiar product and if the household income group earns less than 250000/=annually when other income group earn above or equal 400000/= annually. Among them, married and those who are not reading nutritional labels on familiar products have negative significant impacts.

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Impact of Nutritional Labeling on Consumer Buying Behavior

Abstract: ABSTRACT

Cited by 30 publications

References 12 publications

Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

What Is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe

Food Label Usage Among Residents of the Valikamam Area of Jaffna, Sri Lanka

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