Impact of Perceived Desirability, Perceived Feasibility and Performance Expectancy on Use of IT Innovation: Technology Adoption Decisions and Use Behaviour

Abstract

Theoretical perspectives from the field of entrepreneurship can be used to examine entrepreneurs’ intention to use IT innovations. This study collected 412 completed survey responses from entrepreneurs and used structural equation modelling to test the proposed technology acceptance decision model. The results showed the significant effect of perceived desirability, perceived feasibility and performance expectancy as the salient antecedents of intention to adopt and use IT innovation. This study examined the effect of external factors which prevent or facilitate the adoption and use of new technology. The moderating effect of the propensity to act is examined and the results indicated that when the individual propensity to act is high, taking action becomes more desirable and feasible. This study revealed that, in the current IS environment, individuals adopt and use a new system due to the attractiveness of the system and perceived feasibility, which are derived from intrinsic interest and affective beliefs.KeywordsEntrepreneurial Potential Model, IT Innovation, Precipitating Events,Technology Adoption Decision

Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

“…The framework suggested that consumer subjective expectations of technology attributes and use experiences are based on perceived desirability and feasibility in the context of technology acceptance (Jia et al., 2012). Researchers argue that individuals use or adopt a new technology when they feel that it provides value and is attractive (desirability) and when they feel that they are personally capable of performing a set of tasks by using it (feasibility) (Jia et al., 2012; Jin & DeVaney, 2011; Moghavvemi et al., 2017).…”

“…Perceived desirability refers to expected “value from completion of an (prospective) action” (Jia et al., 2012, p. 211). In the context of technology adoption, desirability represents consumer expectations of benefits of using technology; thus, it describes the degree of favorability and attraction an individual perceives toward its use (Moghavvemi et al., 2017). Consumer experiences are integrative in nature because they process multiple values derived from a variety of needs and wants at any given moment.…”

Disruptive technologies for human resource management: a conceptual framework development and research agenda

“…, 2003) and the technology acceptance model (TAM) (Davis and Davis, 1989) is the intention that impacts the use or adoption of technology. Prevailing empirical literature proves that the E-HRM intention impacts the E-HRM use or adoption (Moghavvemi, 2017; Giri et al. , 2019).…”

“…, 2019). The desire or willingness for E-HRM is the intention (Davis and Davis, 1989; Moghavvemi, 2017; Giri et al. , 2019), whereas the decision to use or launch E-HRM is referred to as the E-HRM adoption.…”

“…One significant component of the UTAUT (Venkatesh et al, 2003) and the technology acceptance model (TAM) (Davis and Davis, 1989) is the intention that impacts the use or adoption of technology. Prevailing empirical literature proves that the E-HRM intention impacts the E-HRM use or adoption (Moghavvemi, 2017;Giri et al, 2019). The desire or willingness for E-HRM is the intention (Davis and Davis, 1989;Moghavvemi, 2017;Giri et al, 2019), whereas the decision to use or launch E-HRM is referred to as the E-HRM adoption.…”