Impact of perceived value on behavior intention of parent-child runners in a marathon event

Li, Yanchao; Kim, Andrew; Liu, Olivia Xinrui; Mastromartino, Brandon; Wang, Yujie; Zhang, James J.

doi:10.1080/17430437.2020.1804143

Cited by 9 publications

(13 citation statements)

References 51 publications

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“…Similar to Dodds et al [ 27 ], the perceived value of RSHLVUE tourists can be thought of as a subjective evaluation of the services [ 28 ], social bonding [ 29 ], facilities [ 30 ], and environmental experiences [ 31 ] of the rural leisure vacation destination compared with the costs incurred. Tourist well-being is the sum of positive emotions and feelings of value that tourism activities bring to a tourist [ 32 ].…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists

Zhang

Guo

Zeng

et al. 2022

Behavioral Sciences

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Destination loyalty is a key indicator of the competitiveness of tourist destinations. Rural summer health leisure vacations for urban elderly (RSHLVUE) tourists span a wide range of ages. Destination operators need to understand the loyalty formation mechanisms of different aged tourists. RSHLVUE tourists were divided into a low-aged group (LA) and a high-aged group (HA) to examine and modify the hypothesis of the relationship between perceived value, tourist well-being, place attachment, and destination loyalty based on affect, behavior, and cognition (ABC) theory. The test results of the measurement model indicate that the HA showed stronger responses in terms of cost value, sense of meaning, and place dependency. The formation mechanism of destination loyalty for the LA is tourist well-being → perceived value → place attachment → destination loyalty, and for the HA is perceived value → tourist well-being → place attachment → destination loyalty. The findings deepen the understanding of destination loyalty among elderly leisure vacation tourists and can guide RSHLVUE destination managers to enhance destination competitiveness.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists

Zhang

Guo

Zeng

et al. 2022

Behavioral Sciences

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“…Perceived value is determined by the ratio of benefits of consuming a certain service/product to its related cost (Oliver and DeSarbo, 1988). A feeling of high event value will be generated if benefits provided by an event outweigh its costs (Li et al, 2021). Given that conveying the tangible and intangible benefits of a product is a marketing communications objective, perceived event value could be an appropriate index to evaluate this practice.…”

Section: Ijsms 234mentioning

confidence: 99%

Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study

Wang

Qian

et al. 2022

IJSMS

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PurposeBuilt upon the balance theory and schema theory, this study examined the impact of sponsors' intangible attributes, including consumer-based brand equity (CBBE) and brand-event image fit (BEIF), on consumer responses to emerging local events (ELEs), as well as major boundary conditions of this mechanism.Design/methodology/approachTheoretical hypotheses were tested using multivariate analysis of covariance and structural equation modeling with the data from two experiments: the experiment in the pilot study was used to calibrate sponsor stimuli, and the experiment in the main study was designed to assess consumer responses to different sponsor-event combinations.FindingsResults of this experimental study illustrated the dominant role of CBBE in influencing individuals' perceived event value and intention to participate in the context of ELEs and revealed the noticeable but limited moderating effects of BEIF and sport identification.Originality/valueThis study highlighted the importance of sponsorship in the marketing communications of ELEs and suggested prioritizing the overall attributes of sponsors in the sponsor-selection. This study also called for more research attention directed toward the intangible benefits that sporting events could receive from sponsorship deals.

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“…Step 4. Obtain the Normalized Influence Matrix Divide all factors in matrix A by the maximum value of the sum of each row and column to obtain the normalized influence matrix X, as shown in Equations ( 4) and (5).…”

Section: Step 3 Run the Consistency Testmentioning

confidence: 99%

“…Marathon runners generally have a higher education level, income, and overall socioeconomic status than average people [3,4]. This is particularly true for runners participating in major domestic and international marathons [5]. The tremendous economic benefits of sports tourism extend to the food service, hotel, and transportation industries in the host city [6,7].…”

Section: Introductionmentioning

confidence: 99%

Sustainable Strategies for Marathon Tourism in the Time of Pandemics

et al. 2021

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This study established a new assessment framework to explore the mutual influences of the international marathon tourism indices. A hybrid multiple-criteria decision-making model was used to determine solutions. The surveyed expert team revealed that satisfaction with the Kaohsiung International marathon indices requires improvement, especially in the age of pandemic crisis. To make marathon tourism sustainable, we propose the following systematic improvement procedures: Decision-makers should improve the manager’s professional capabilities and ability to use a comprehensive thinking model to solve problems. Next, managers should invite tourism practitioners from neighboring areas to provide more diverse food and performances along the marathon route. Citizens should be invited to join the cheerleaders to create a lively atmosphere. In addition to the full marathon and half marathon, a completion certificate and a better gift should be provided to participants of races of other distances to increase their sense of self-worth and to encourage more runners to participate, thereby ensuring a more robust crowd of runners at the starting line.

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Impact of perceived value on behavior intention of parent-child runners in a marathon event

Cited by 9 publications

References 51 publications

Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists

Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists

Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study

Sustainable Strategies for Marathon Tourism in the Time of Pandemics

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